Phased Strategy for Launching New Services PPT

This PPT slide, part of the 67-slide Business Slides Reference Pack PowerPoint presentation, outlines a phased approach to launching a new service, segmented into 3 key areas: Online Only, Closed STB Platform, and Open XXXX Offering. Each segment is aligned with different timeframes—immediate, short to medium term, and long term—indicating a strategic roadmap for service deployment.

The "Online Only" section emphasizes immediate access for users to stream or download videos from content producers' websites. This phase encourages players to analyze viewer habits, suggesting a focus on data collection and user engagement. It sets the groundwork for understanding market preferences before broader service offerings are introduced.

Moving to the "Closed STB Platform," the focus shifts to a more structured service offering. Here, users can access both free and paid on-demand content, alongside linear programming. The mention of proprietary set-top boxes (STBs) certified by content producers indicates a controlled environment where content delivery is managed closely. However, the lack of established standards restricts user choice regarding STB procurement, which could limit user flexibility and satisfaction.

Finally, the "Open XXXX Offering" represents a long-term vision where established standards allow users greater freedom in choosing their consumer premises equipment (CPE). This phase anticipates a more open ecosystem where users can utilize various devices, including Internet-enabled STBs and gaming consoles, enhancing accessibility and user experience.

Overall, this slide presents a clear trajectory for service development, balancing immediate user engagement with long-term flexibility and choice. It highlights the importance of understanding user behavior early on while preparing for a more open and competitive environment in the future.

This slide is part of the Business Slides Reference Pack PowerPoint presentation.

These PowerPoint slides were compiled by former McKinsey, BCG, Deloitte, EY, & Capgemini consultants taken from real-world consulting engagements. All slides are fully cleansed.

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