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DOCUMENT DESCRIPTION
Being smart in business means knowing what's just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual simulation. This means imagining future possibilities and then preparing for them.
Let's say that you have a big business that is doing well in a specific niche. Maybe you have a company that sells a whey protein shake. The mistake that some big businesses make is to assume that they're too big to fail and to coast along as they are.
But what would happen if another company came along and released a better protein shake for a fraction of the price? What if a new source of protein were to be discovered? What if a study revealed that whey protein was bad for us? Any of these things could happen, and could completely shake up even the most established business.
The smart company though, will already have considered these eventualities and prepared for them. THIS is counterfactual simulation: it's thinking about what's just around the corner and then preparing for those possibilities.
As digital marketers, that means thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all? Artificial intelligence.
AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the SERPs, that your advertising campaigns remain profitable, and that your services remain relevant.
And a lot of this stuff isn't just speculation: it's happening right now. AI is already making huge waves even though you might not realize it yet.
It's affecting the way that SEO works, the tools and software we use, and the way that ads are displayed. AI is able to think faster and smarter than any human, and that's especially true when it comes to internet marketing which is a data driven pursuit. An AI marketer can create endless amounts of content in a second ? doing the work of hundreds of humans. All of that content will be perfect catered toward the target demographic. AI will run Google. It will manage entire business models. It will run AdWords. And it will run new tools we haven't even dreamed up yet. The digital marketing singularity is just around the corner. This book will help you to prepare, and explain a number of concepts:
? AI vs Machine Learning
? How to conduct SEO now that Google is an "AI first" company
? Chatbots
? Programmatic advertising
? Big data
? RankBrain
? Digital assistants
? Data science
? SQL
? Latent Semantic Indexing
? The future of internet marketing
In this ebook, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come. By the end, you'll be better prepared and in a better position than 99.9% of other marketers.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Social Media Strategy, Artificial Intelligence PDF: Artificial Intelligence in Digital Marketing PDF (PDF) Document, Grant Stanley
ABOUT THE AUTHOR: GRANT STANLEY
As a Synergist that connects upwards and downwards cross functionally, my Leadership Brand is building an all-inclusive environment with a diversity in cultures, experiences and genders, delivering high financial performance built on key pillars of Customer Centricity.
Target-oriented Sales and Marketing Expert with a 24-year outstanding Sales and Marketing record. Proven success in both B2B and B2C verticals.
[read more]
Growing BT' client base from 30% to 76% (BT Phone book) within one year. Increased sales by 40 percent by implementing a new lead qualification tool. As a confident Networker, I bring to the table effective relationships with key senior contacts in FTSE 250 organisations.
I find pleasure in writing articles that support and innovate Businesses; by spreading my accumulated knowledge and assisting others to better understand the different subjects that drive the growth and development of people and organisations.
Grant Stanley has published 31 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): Information Technology Strategy, Marketing, & Sales
It applies to All Industries
File Size: 4.3 MB
Number of Pages: 25
Related Topic(s): Social Media Strategy Artificial Intelligence
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Sep 8, 2020
Most recent version published: Sep 8, 2020
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