A strategic plan is a document that outlines an organization's long-term goals, strategic analyses, and the resultant strategies and initiatives it will deploy to achieve its goals.
A strategic plan is essential, because it provides a clear roadmap for the future, helping organizations to focus their resources on key priorities and align their efforts towards achieving their mission and vision. Additionally, a strategic plan is useful for facilitating communication among stakeholders, ensuring everyone is working toward the same objectives, and enabling better decision-making by setting clear criteria for evaluating opportunities and challenges.
This PowerPoint presentation provides a template for a strategic plan and critical strategic analyses. It is developed based on the plans leading consulting firms, including McKinsey, have developed for clients. It is structured into the following core sections:
1. Executive Summary – The executive summary is the opening slide of the strategic plan. It provides a synthesis of the industry, competitive, and internal analyses, as well as an outline of the resultant strategic initiatives. This section includes a complete example; and a slide on Mission, Vision, and Values.
2. Industry Analysis – When analyzing the industry, the core question we seek to answer is: what are the major changes in industry dynamics and the resulting opportunities and risks? This section addresses 4 important supporting strategic across 5 slides.
3. Competitive Analysis – The purpose of Competitive Analysis is to answer the question: what are our competitive strengths and weaknesses? This section is 4 slides and includes a Capability Map.
4. Internal Assessment – The previous assessments provide us with a detailed understanding of the industry opportunities and competitive landscape. We now seek to address how our current business emphasis measures up to this understanding.
5. Strategy Formulation – In the Strategy Formulation section of the strategic plan template, our goal is to clearly articulate our strategy on paper. An organization's business strategy can be defined across 3 time horizons, each serving a distinct purpose. This section focuses on the medium-term 3-5 year horizon.
6. Strategic Initiatives – The final section of the strategic plan is the delineation of specific strategic initiatives that the organization is to pursue in the short- and medium-terms.
This presentation also includes an Appendix that expands on Porter's Five Forces Kay's Distinctive Capabilities Framework, and SWOT Analysis, as well as outlines the Consultant Presentation Framework. It also includes instructions on completing the templates in the slide notes section.
A standardized strategic plan (along with strategic planning process) enables organizations to consistently analyze their competitive environment, prioritize strategic initiatives, and allocate resources optimally—as well as monitor and manage strategy execution.
This strategic plan template equips executives with a robust framework for aligning organizational goals with actionable strategies. It emphasizes critical assessments and strategic initiatives, ensuring that leadership can effectively navigate complex business environments and drive sustainable growth.
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Source: Best Practices in Strategy Development, Strategic Planning, Competitive Analysis, Industry Analysis, Mission and Vision PowerPoint Slides: Strategic Plan Template PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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