Comparative Analysis of Platform Business Models PPT

This PPT slide, part of the 26-slide Open Innovation Management PowerPoint presentation, presents a comparative analysis of 3 distinct platform business models: Integrator, Product, and Multi-sided. Each model illustrates the relationships among external innovators, platform owners, and customers, highlighting how these interactions vary across models.

The left section details the Integrator Platform, characterized by a high level of control exerted by the platform owner. Here, external innovators contribute to the platform,, but the owner maintains significant authority over the customer interactions. This model is beneficial for organizations seeking to tightly manage the user experience and ensure consistency in service delivery.

In the center, the Product Platform is depicted. This model still involves external innovators, but offers a more balanced approach compared to the Integrator. The platform facilitates interactions between external innovators and customers, allowing for some level of autonomy while still retaining control over the core product. This structure can be advantageous for companies looking to leverage external innovation without relinquishing too much oversight.

On the right, the Multi-sided Platform is shown. This model grants the highest autonomy to external innovators, allowing them to interact directly with customers. The platform owner plays a more passive role, focusing on providing the infrastructure that enables these interactions. This approach can foster innovation and flexibility, appealing to businesses that prioritize rapid adaptation and responsiveness to market demands.

The horizontal axis indicates the spectrum of control, from high control by the platform to high autonomy for external parties. Understanding these distinctions is crucial for executives considering which model aligns best with their strategic objectives and operational capabilities.

This slide is part of the Open Innovation Management PowerPoint presentation.

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