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The proposed marketing plan has been made for a new company entering into the UK's beauty product markets. With minimal knowledge of the vast and competitive UK market the company has to undertake a thorough research about various components of the marketing plan. The first part of the plan deals with the situation analysis of the UK market. It discusses the current market situation as far as beauty products is concerned and further discusses the growth trends and main competitors. After knowing the market situation, the next step is to find the target market. This is done by customer profiling and creating sub categories of customers. Finally the most appropriate fit (target) is chosen. After this step, the marketing objectives of the company have been underlined.

Marketing objectives should be aligned to the company's long term vision in the new market. The next step is to propose any new offerings suitable to the chosen target group, which basically forms the product strategy. Having decided the product offerings it's time to decide upon the marketing mix strategy (4P's of marketing).

In the end there has to be a performance evaluation system in place that provides valuable feedback in order to know the success of the marketing strategy. Continuous monitoring and periodic feedback is very important to know whether company is going in the right direction or not.

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Source: UK Marketing Plan for a Cosmetic Company document

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This business document is categorized under the function(s): Organization, Change, & HR   Strategy, Marketing, & Sales  

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File Type: (19-page Word Document)

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Number of Tabs: 19

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Initial upload date (first version): Feb 4, 2014

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