This is a partial preview of Marks & Spencer Strategic Analysis (26-page Word document). Full document is 26 pages.

Please register (it's free!) or login to view the remaining preview.

Save to List

Marks & Spencer Strategic Analysis (Word DOCX)

$49.00

ALL FEES INCLUDED

Add to Cart

HIGHLIGHTS

Author: Arbalest Partners

Immediate, digital download

File Type: 26-page Word document

DOCUMENT DESCRIPTION

This product (Marks & Spencer Strategic Analysis) is a 26-page Word document, which you can download immediately upon purchase.

This report presents the step by step strategic analysis and the strategic position of Marks & Spencer, one of the leading retailers of UK and industry leader in women wear and lingerie segments. The report starts by presenting a brief background about the company and its current business position. Further, an external environment analysis is conducted using PESTLE analysis in order to understand the macroeconomic and environmental factors impacting the organization. After this step a brief financial review is conducted to assess the financial position of the company in terms of revenue growth and basic ratios. A competitive strategy review using Porter's Generic Strategy Framework and the Resource based is conducted further. Moreover, in order to understand the strategic direction, the strategy of Marks & Spencer has been evaluated using Ansoff's Matrix. After understanding the strategic direction, an overview of the methods of development used by Marks & Spencer is provided and the future expected challenges are discussed as well. The paper concludes by presenting the final strategic position of Marks & Spencer using the SPACE analysis and providing recommendations for future growth.

Key Findings
• External Environment – Political, Social, Technological factors are favorable, while Environmental factors are neutral and Economic and Legal factors are slightly unfavorable
• Marks and Spencer competitive strategy – They employed differentiation focus strategy in the UK market, but now moving towards a differentiation strategy for the broader market
• Marks and Spencer Product market strategy – Currently the company is moving from a "Market Penetration" Strategy to a "Market Development" Strategy
• SPACE analysis – The strategic position of Marks & Spencer is found to be moderately aggressive

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Strategy Development Example Word: Marks & Spencer Strategic Analysis Word (DOCX) Document, Arbalest Partners

AUTHOR: ARBALEST PARTNERS

Arbalest Partners has published 32 additional documents on Flevy.

Want to become an expert on Strategy Development? Take a look at the Strategy Development Stream, our most holistic collection of Strategy Development frameworks. Full details here.

DETAILS

This business document is categorized under the function(s): Corporate Communications Strategy, Marketing, & Sales

It applies to Retail, Consumer Products, & Distribution

File Type: Word (docx)

File Size: 390.2 KB

Number of Pages: 26

Related Topic(s): Strategy Development Example

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Feb 4, 2014

Ask the Author a Question

Must be logged in

This document is available as part of the following discounted bundle(s):

New Market Entry Strategy

$59.00

This bundle contains 3 additional documents.

View Full Details

Integrated Marketing Communications (IMC) Plan for Red Bull in India

30-page Word document

$50.00

Author:

Monster Energy Drink - Market Plan for Entry in India

22-page Word document

$39.00

Author:

UK Marketing Plan for a Cosmetic Company

19-page Word document

$29.00

Author:

CUSTOMER TESTIMONIALS

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."

– Michael Duff, Managing Director at Change Strategy (UK)

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.

I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.

Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.

Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world."

– Roberto Pelliccia, Senior Executive in International Hospitality

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.

I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "

– Nishi Singh, Strategist and MD at NSP Consultants

"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it give me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience

"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so many challenges and there is the need to make the right decisions in a short time, with so much scattered information, we are fortunate to have Flevy. Flevy investigates, selects, and puts at our disposal the best of the best to help us be successful in our work."

– Omar Hernán Montes Parra, CEO at Quantum SFE

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.