Marketing Plan of a Consulting Firm (PDF)

This document is a marketing plan for "ABC's Consulting Firm."

MARKETING MISSION:
To expand the brand equity of ABC to include our consulting solutions.

MARKETING OBJECTIVES:
Internally
•  Align business consulting marketing activities with business plan priorities and strategic objectives
•  Build networks to execute business consulting marketing activities globally, incorporating best practices
•  Integrate/Leverage marketing activities for higher return on investment
•  Increase internal understanding and support of ABC's business consulting capabilities

Externally
•  Increase marketplace awareness of ABC's business consulting capabilities
•  Champion the customer's "voice." (e.g.: use customer-friendly language, issues, etc.)
•  Benefit from objective reporting and analysis of ABC's business consulting practice
•  Generate integrated marketing/thought leadership programs to educate/inform external audiences

ABC has a single point of view on the future for business. In the network economy, the applications that support a business's key processes and relationships must receive and process information from sources inside and outside the enterprise – allowing people to do business when, where and how they want. While traditional business frameworks have always focused on physical and financial assets, ABC provides Market Integration SM solutions, enhancing a company's ability to connect with its key intangible sources of value – customers, suppliers, investors and employees.

This comprehensive marketing plan provides a detailed analysis of the consulting market, including industry trends, competitor summaries, and a thorough examination of ABC's consulting capabilities. It outlines strategic initiatives for internal and external communications, leveraging technology integration, and enhancing supply chain management. The document also includes actionable strategies for public relations, event management, and budget allocation, ensuring a well-rounded approach to market positioning and client engagement. This plan is essential for executives seeking to align their consulting services with market demands and drive business growth.