Want FREE Templates on Digital Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

  Please register (it's free!) or login to view the remaining preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


DOCUMENT DESCRIPTION

This document is a marketing plan for "ABC's Consulting Firm."

MARKETING MISSION:
To expand the brand equity of ABC to include our consulting solutions.

MARKETING OBJECTIVES:
Internally
- Align business consulting marketing activities with business plan priorities and strategic objectives
- Build networks to execute business consulting marketing activities globally, incorporating best practices
- Integrate/Leverage marketing activities for higher return on investment
- Increase internal understanding and support of ABC's business consulting capabilities

Externally
- Increase marketplace awareness of ABC's business consulting capabilities
- Champion the customer's "voice." (e.g.: use customer-friendly language, issues, etc.)
- Benefit from objective reporting and analysis of ABC's business consulting practice
- Generate integrated marketing/thought leadership programs to educate/inform external audiences

ABC has a single point of view on the future for business. In the network economy, the applications that support a business's key processes and relationships must receive and process information from sources inside and outside the enterprise - allowing people to do business when, where and how they want. While traditional business frameworks have always focused on physical and financial assets, ABC provides Market Integration SM solutions, enhancing a company's ability to connect with its key intangible sources of value -- customers, suppliers, investors and employees.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Marketing Plan of a Consulting Firm PDF document

 
Top Flevy Author [?]

Marketing Plan of a Consulting Firm

Sold by Documents & Files (this author has 131 documents)

$39.99

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s):

It applies to All Industries

File Type: PDF (pdf)

File Size: 173.8 KB

Number of Pages: 34

Related Topic(s): Consulting Sales

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Apr 26, 2014

Ask the Author a Question

Must be logged in Click here to log in






CUSTOMER TESTIMONIALS




SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.



CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

53-slide PowerPoint deck
$49.99
23-slide PowerPoint deck
$39.99
Excel workbook
$20.00
26-slide PowerPoint deck
$30.00
Author: kgoldin
22-slide PowerPoint deck
$30.00
Author: processman
24-slide PowerPoint deck
$30.00
Author: kgoldin
43-slide PowerPoint deck
$49.00
Author: Toggle
24-page PDF document
$29.99
34-page Word document
$48.00

 
RELATED TOPICS

TOP 10 TOPICS

Become your organization's resident expert on...

Digital Transformation
 
Strategy Development
 
Organizational Design (OD)
 
Performance Management
 
Post-merger Integration (PMI)
 
Organizational Culture (OC)
 
Business Transformation
 
Customer-centric Design (CCD)
Interested in something else? Browse our 350+ Business Toolkits of best practices, each focused on a specific management topic.