How to Do User Innovation in Services (PDF)

This article summarizes some interesting findings on service innovation deriving from a major Danish service innovation project.

Based on case evidence, the article presents a service innovation model consisting of three layers:
1) a systematic innovation process;
2) a set of methodologies appropriate for service innovation; and
3) a decision-making process to ensure stakeholder participation and management decision-making.

Finally, managerial implications are presented as a series of recommendations to managers.

ABOUT THE AUTHORS:

Tomas Vedsmand, PH.D., Partner, Gemba Innovation has more than 15 years' experience in innovation management, strategy and business analysis. Tomas has worked in consultancy, facilitation and project management in numerous development and innovation projects on food, manufacturing and services for start-ups, in corporate and public organizations. Currently, Tomas's work is focused on user innovation, service innovation and creation of efficient innovation management.

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