Horizontal and Vertical Integration in the European Brewery Industry (PowerPoint PPTX Slide Deck)

European brewery industry has undergone massive changes in the past few years
Most of the big brewing companies have diversified their operations and made foray into the international markets.

There has been a wave of mergers and acquisitions in the European brewery industry. Moreover the companies are integrating vertically to achieve more streamlined supply chain. The two biggest markets of Germany and UK have seen a huge amount of restructuring.

This presentation focuses on the following points:

*SWOT analysis of the European Brewery industry
*PEST analysis
*Porter's five forces model
*Horizontal integration
*Vertical integration
*Challenges in vertical integration