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Starting a new business and don't know where to start with your consumer targeting?
This deck provides a brief overview of why consumer understanding and targeted segmentation is important, types of research to use to help you narrow in on scope /type of consumer target, and on-shelf product examples of how research was used to help create a consumer product and story.

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Source: Consumer Behavior 101 PDF document

Consumer Behavior 101

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This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to All Industries

File Type: PDF (pdf)

File Size: 10.5 MB

Number of Pages: 14

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Initial upload date (first version): Apr 16, 2014

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