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Key Purchase Criteria (PowerPoint PPT Slide Deck)
PowerPoint (PPT) 7 Slides FlevyPro Document
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PPT DESCRIPTION
Key Purchase Criteria are the criteria that are most important to customers in the buying process. The aim is to understand the most important drivers of purchase behaviour. They are usually learned via structured customer interviews.
This framework is part of the Complete Business Frameworks Reference Guide, a comprehensive collection of 50+ frameworks (spanning 350+ slides). This document is one of the most sold ones on the Flevy documents marketplace.
This PPT provides a detailed methodology for identifying and applying key purchase criteria. It includes practical steps for conducting structured customer interviews and ranking purchase criteria on a scale from 1 to 5. The process is designed to yield actionable insights into customer priorities and competitive positioning.
The document also features illustrative outputs, such as graphical representations of importance and performance ratings. These visuals are invaluable for presenting findings to stakeholders and making data-driven decisions. The ability to overlay results on the same graph allows for a clear comparison between client performance and competitor benchmarks.
Top tips for effective application are included, emphasizing the importance of not confusing price with value and questioning assumptions in commodity markets. Data sources and related analytics, such as customer experience and price elasticity, are also covered, providing a comprehensive toolkit for understanding and leveraging key purchase criteria.
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Source: Best Practices in Customer Behavior, Key Purchase Criteria PowerPoint Slides: Key Purchase Criteria PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
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