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DOCUMENT DESCRIPTION

DIGITAL FOUNDATION BUNDLE
Give marketers the foundational digital skills they need to plan, manage and measure marketing programs using a complete multichannel mix and execute with excellence in foundational digital channels.
Reader Outcomes
After this bundle reader will:
1. Be confident to develop a customer-centric multichannel marketing plan, selecting appropriate channels
2. Have the skills to create high quality solutions for customers in the foundational digital channels ? Website, Email, Remote Detail, IDetail, Webinar
3. Know how to optimise Google rankings and user experience
4. Be aware of and excited about opportunities in Mobile, Social Media and Content Marketing including Video
5. Be ready and able to measure Voice of the Customer and Voice of the Business KPI targets for multichannel programs.

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Source: Big Pharma 06 Digital Online Advertising PowerPoint document

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Big Pharma 06 Digital Online Advertising

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This business document is categorized under the function(s): Health & Safety   Strategy, Marketing, & Sales  

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File Type: PowerPoint (pptx)

File Size: 6.9 MB

Number of Slides: 33

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Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 25, 2019

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