Flevy Management Insights Q&A

How are emerging technologies like IoT and digital twins being utilized to enhance S&OP systems?

     Joseph Robinson    |    S&OP


This article provides a detailed response to: How are emerging technologies like IoT and digital twins being utilized to enhance S&OP systems? For a comprehensive understanding of S&OP, we also include relevant case studies for further reading and links to S&OP best practice resources.

TLDR IoT and digital twins are transforming Sales and Operations Planning (S&OP) by improving forecasting accuracy, enabling real-time adjustments, and facilitating scenario planning for better decision-making and operational efficiency.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Forecasting Accuracy mean?
What does Digital Twins mean?
What does Real-Time Data Integration mean?


Emerging technologies such as the Internet of Things (IoT) and digital twins are revolutionizing Sales and Operations Planning (S&OP) systems, offering unprecedented opportunities for optimization, agility, and accuracy. These technologies enable organizations to not only respond more effectively to market demands but also to anticipate changes and adjust strategies proactively. This transformation is critical for maintaining competitive advantage in today's fast-paced business environment.

Enhancing Forecasting Accuracy with IoT

The integration of IoT into S&OP systems significantly improves forecasting accuracy. IoT devices collect real-time data from various points in the supply chain, from production lines to point-of-sale systems. This data provides a granular view of demand, inventory levels, and supply chain disruptions, allowing organizations to make informed decisions. For instance, a Gartner report highlighted that organizations leveraging IoT data in their S&OP processes could improve their forecasting accuracy by up to 20%. This improvement is pivotal for optimizing inventory levels, reducing holding costs, and increasing customer satisfaction through better product availability.

Moreover, IoT facilitates a more dynamic S&OP process. Traditional S&OP processes often rely on historical data and periodic updates, which can lead to outdated plans in rapidly changing markets. IoT enables continuous data flow, allowing organizations to adjust their operations in real-time. For example, if IoT sensors detect a sudden spike in demand for a product, the S&OP system can immediately adjust production schedules and distribution plans to meet this demand, thereby minimizing lost sales and maximizing revenue.

Additionally, IoT enhances collaboration across departments. By providing a single source of truth, IoT ensures that sales, operations, finance, and other departments work with the same data, leading to more aligned decision-making. This alignment is crucial for executing a cohesive strategy that meets both customer demands and business objectives.

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Leveraging Digital Twins for Scenario Planning

Digital twins are virtual replicas of physical assets, processes, or systems that organizations use for simulation and analysis. In S&OP, digital twins enable organizations to model their supply chain and test various scenarios without disrupting actual operations. This capability is invaluable for strategic planning and risk management. According to Accenture, companies implementing digital twins in their operations can expect to see a 10-15% improvement in operational efficiency. This improvement stems from the ability to anticipate issues, test solutions, and implement the most effective strategies without the trial-and-error approach that can be costly and time-consuming.

For example, a digital twin of the supply chain can simulate the impact of a new product launch on manufacturing, logistics, and inventory levels. It can also model the effects of external factors, such as a supplier disruption or a sudden change in customer demand, on the supply chain. This level of analysis helps organizations to develop contingency plans, optimize supply chain configurations, and make strategic decisions with a clear understanding of potential outcomes.

Furthermore, digital twins support continuous improvement in S&OP processes. By regularly updating the digital twin with new data and outcomes, organizations can refine their models to better reflect reality. This iterative process ensures that the strategies and plans developed through S&OP are based on the most accurate and up-to-date information, leading to more effective and efficient operations.

Real-World Applications and Success Stories

Several leading organizations have successfully integrated IoT and digital twins into their S&OP systems. For instance, a global consumer goods company implemented IoT sensors throughout its supply chain to track inventory levels in real-time. This integration allowed the company to reduce stockouts by 30% and decrease excess inventory by 25%, significantly improving its bottom line.

In another example, a manufacturing company used a digital twin to model its production process and identify bottlenecks. By simulating different scenarios, the company was able to reconfigure its production line for a 20% increase in throughput without additional capital expenditure. This optimization directly contributed to higher profitability and better customer service.

These examples underscore the transformative potential of IoT and digital twins in S&OP. By adopting these technologies, organizations can not only improve their operational efficiency and responsiveness but also gain strategic insights that drive better business outcomes. As the pace of change in the business environment accelerates, the ability to quickly adapt and optimize operations becomes increasingly critical. IoT and digital twins offer powerful tools to achieve this agility, making them indispensable components of modern S&OP systems.

In conclusion, the integration of IoT and digital twins into S&OP systems represents a significant leap forward in how organizations plan, execute, and optimize their operations. These technologies provide the data, insights, and capabilities needed to navigate the complexities of today's market dynamics, ensuring that organizations remain competitive and responsive to change. As such, leaders should prioritize the adoption and implementation of IoT and digital twins in their S&OP processes to harness their full potential.

Best Practices in S&OP

Here are best practices relevant to S&OP from the Flevy Marketplace. View all our S&OP materials here.

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Explore all of our best practices in: S&OP

S&OP Case Studies

For a practical understanding of S&OP, take a look at these case studies.

Strategic S&OP Framework for Forestry & Paper Products Leader

Scenario: A forestry and paper products company is struggling with aligning its supply chain and operational plans to meet fluctuating market demands.

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Pricing Optimization Initiative for Online Education Providers

Scenario: An online education platform faces strategic challenges in aligning its telesales efforts with its sales & operations planning.

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S&OP Transformation for Mid-Sized Aerospace Firm in North America

Scenario: A mid-sized aerospace components manufacturer in North America is struggling to align its supply and demand planning processes.

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Sales & Operations Planning for Semiconductor Manufacturer in High-Tech Industry

Scenario: A leading semiconductor manufacturing firm is grappling with misalignment between sales forecasts and production capabilities.

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Pricing Optimization Strategy for High-Tech Equipment Manufacturer

Scenario: A leading high-tech equipment manufacturer is encountering challenges in balancing telesales effectiveness and sales & operations efficiency.

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Sales & Operations Planning Optimization for a Leading Pharmaceuticals Company

Scenario: An organization in the pharmaceuticals sector with a global presence has seen tremendous growth over the past three years but has been grappling with inefficiencies in Sales & Operations Planning.

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Related Questions

Here are our additional questions you may be interested in.

What impact do emerging trends in consumer behavior have on S&OP planning and forecasting?
Emerging consumer trends, including the shift to e-commerce, demand for personalized products, and sustainability focus, necessitate more flexible, data-driven S&OP planning and forecasting to meet market demands. [Read full explanation]
What strategies can be employed to enhance cross-functional collaboration in the S&OP process?
Improving cross-functional collaboration in the S&OP process involves Strategic Alignment, Leadership Commitment, Process Standardization, Integration, and Building a Collaborative Culture, leading to operational efficiency and customer satisfaction. [Read full explanation]
How can S&OP help in managing the challenges of a global supply chain in a post-pandemic world?
S&OP enhances global supply chain management post-pandemic by improving resilience, optimizing operations for efficiency and cost-effectiveness, and facilitating Strategic Decision-Making, enabling companies to navigate market complexities with agility. [Read full explanation]
How can companies leverage S&OP to enhance customer satisfaction and experience?
Leveraging Sales and Operations Planning (S&OP) enhances customer satisfaction by improving Forecast Accuracy, optimizing Inventory Management, and increasing Market Responsiveness, utilizing advanced analytics, digital tools, and cross-functional collaboration. [Read full explanation]
How can S&OP facilitate better risk management in the face of increasing market volatility and uncertainty?
S&OP improves Risk Management by enhancing organizational visibility, aligning strategic goals with operational capabilities, and utilizing data-driven insights for proactive decision-making in volatile markets. [Read full explanation]
How does the integration of AI and machine learning in S&OP change the role of human decision-making?
The integration of AI and ML into S&OP significantly improves Forecasting, Planning Accuracy, and Risk Management, shifting human roles towards strategic decision-making and AI oversight. [Read full explanation]

 
Joseph Robinson, New York

Operational Excellence, Management Consulting

This Q&A article was reviewed by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: "How are emerging technologies like IoT and digital twins being utilized to enhance S&OP systems?," Flevy Management Insights, Joseph Robinson, 2025




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