Download Growth-Share Matrix PPT Presentation Slide Decks, Excel Templates, PDFs, & Word Docs




We have categorized 4 documents as Growth-Share Matrix. All documents are displayed on this page.

What Is Growth-Share Matrix?

The Growth-Share Matrix is a strategic tool that categorizes a company’s business units based on market growth and relative market share. It helps executives prioritize investments and resource allocation. Understanding where to invest can significantly impact long-term profitability and market positioning.

Learn More about Growth-Share Matrix

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.


Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Read Customer Testimonials

 
"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so "

– Omar Hernán Montes Parra, CEO at Quantum SFE
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants
 
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting



Growth-Share Matrix Best Practices & Insights

As Steve Jobs, CEO of Apple, famously put forward, "Innovation distinguishes between a leader and a follower." The Growth-Share Matrix is a pathway to such transformative leadership. It denotes an innovative model that aids Strategic Planning, guiding C-level executives like yourself in better portfolio management.

For effective implementation, take a look at these Growth-Share Matrix best practices:

Explore related management topics: Strategic Planning Portfolio Management Leadership Innovation

Understanding the Growth-Share Matrix

The Growth-Share Matrix harbors two dimensions: Market Growth Rate, which assesses the attractiveness of the business environment, and Relative Market Share, a measure of your advantage/superiority to competitors. It classifies businesses or products into four distinct categories or quadrants: Stars, Cash Cows, Question Marks, and Dogs. In Reality, each category represents a specific strategic objective that you need to consider as you work towards maximizing your company's overall value.

Application of the Growth-Share Matrix

The power behind the Growth-Share Matrix lies in its versatility. To apply the methodology, you segment your company's Strategic Business Units into the four quadrants:

  • Stars: High market share, high growth. Stars represent your company's best opportunities for growth. Stars must be prioritized in resource allocation to capture high-growth opportunities and convert them into Cash Cows.
  • Cash Cows: High market share, low growth. These are the pillars of your organization. They bring in significant revenue, often contributing to the majority of the income.
  • Question Marks: Low market share, high growth. These are potential Stars. However, they're risky—requiring significant investment to increase market share.
  • Dogs: Low market share, low growth. Dogs can drain more resources than they deliver and may often be profitable albeit with limited potential.

Unleashing the Power of the Growth-Share Matrix

Used correctly, the Growth-Share Matrix offers valuable insight into your current product portfolio and crucial context for making strategic decisions. Here are some key principles for optimizing your use of the tool:

  1. Resource reallocation: The Growth-Share Matrix offers a crystal clear view of where each Strategic Business Unit stands, thereby enabling informed decision-making in resource allocation.
  2. Unbiased assessment: The matrix offers a non-biased viewpoint on the performance of each unit/product. This allows objective decision-making, mitigating “pet project” bias.
  3. Relevance to market conditions: Market conditions change rapidly, especially in the current era of Digital Transformation. Regular analysis using the Growth-Share Matrix ensures your strategy aligns with changing market dynamics.

Explore related management topics: Digital Transformation

Challenges and Adaptation of the Growth-Share Matrix

No strategy tool comes without limitations. In the case of the Growth-Share Matrix, your company needs to be careful when interpreting the market leadership data relating to Relative Market Share. Overemphasis on market-share leadership can lead to an unbalanced portfolio, while ignoring the importance of cash-flow generation and profit margins.

Additionally, low market share does not necessarily signify a lack of profitability. Thus, the interpretation of 'Dogs' should tread on careful lines.

Revolutionizing Management Decisions via the Growth-Share Matrix

The Growth-Share Matrix, with its business portfolio analysis capabilities, can function as a catalyst in Driving Organizational Change. Its real value surfaces when you use it to reconfigure your company's Strategy Execution process, leading to a more robust Operational Excellence Culture.

Moreover, the Growth-Share Matrix serves as a vital tool in today's data-driven world—enabling comprehensive Performance Management and Risk Management. It is a powerful strategic tool to manage the multitude of dilemmas you encounter in the complex dynamic business environment.

Explore related management topics: Operational Excellence Organizational Change Performance Management Risk Management Strategy Execution

Growth-Share Matrix FAQs

Here are our top-ranked questions that relate to Growth-Share Matrix.

How can integrating SWOT analysis with the BCG Growth-Share Matrix enhance strategic planning and competitive advantage?
Integrating SWOT Analysis with the BCG Growth-Share Matrix offers a robust Strategic Planning framework, aligning internal capabilities with market dynamics for informed decision-making and strategic resource allocation. [Read full explanation]
How does the Growth-Share Matrix align with agile methodologies in product development and management?
The Growth-Share Matrix and Agile methodologies complement each other in Strategic Planning, Resource Allocation, Market Responsiveness, Innovation, Performance Management, and Operational Excellence, enhancing decision-making in product development and management. [Read full explanation]
What are the implications of digital currency and blockchain technology on the strategic categorizations within the BCG Matrix?
Digital currency and blockchain technology significantly impact Strategic Planning and Portfolio Management, necessitating dynamic adjustments in the BCG Matrix categorizations to reflect shifts in market growth and share. [Read full explanation]
What role does artificial intelligence play in optimizing the Growth-Share Matrix for predictive analytics and market trend forecasting?
AI transforms the Growth-Share Matrix into a dynamic tool for Strategic Planning, enabling precise market trend forecasting and optimized decision-making for sustainable growth. [Read full explanation]

Recommended Documents

Related Case Studies

BCG Matrix Analysis for Semiconductor Firm

Scenario: A semiconductor company operating globally is facing challenges in allocating resources efficiently across its diverse product portfolio.

Read Full Case Study

BCG Matrix Analysis for Specialty Chemicals Manufacturer

Scenario: The organization in focus operates within the specialty chemicals sector, facing a pivotal moment in its strategic planning.

Read Full Case Study

Revitalizing a High Tech Firm through BCG Growth-Share Matrix Optimization

Scenario: A high-tech electronic device manufacturing firm has been grappling with declining profitability and market share over the past two years.

Read Full Case Study

Luxury Brand Portfolio Optimization in the High-End Fashion Sector

Scenario: A luxury fashion house is grappling with portfolio optimization amidst shifting consumer trends and market volatility.

Read Full Case Study

Strategic Portfolio Management for Agritech Firm in Competitive Landscape

Scenario: A firm within the agritech sector is grappling with diversified interests across different agricultural technology ventures.

Read Full Case Study

BCG Matrix Evaluation for Agritech Firm in Competitive Landscape

Scenario: An Agritech firm operating within a highly competitive sector is seeking to evaluate its product portfolio to better allocate resources and drive focused growth.

Read Full Case Study

Explore all Flevy Management Case Studies




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.