Sorry, this document is currently only available to FlevyPro subscribers.
You can join FlevyPro for only $39/month.
This is a Voice of Customer (VOC) Translation Matrix built in MS Excel. It can be used to capture the following elements related to converting customer comment into a customer need:
• Customer Situation
• VOC – Customer Comment
• Further Understanding
• Requirement – Customer Need
Got a question about this document? Email us at flevypro@flevy.com.
Source: Best Practices in Voice of the Customer Excel: Voice of Customer (VOC) Translation Matrix Excel (XLSX) Spreadsheet, Flevy
Sorry, this document is currently only available to FlevyPro subscribers.
You can join FlevyPro for only $39/month.
Did you need more documents?
Consider a FlevyPro subscription from $39/month. View plans here.