Voice of the Customer Programs Playbook (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. 64 professional files with 349+ spreadsheet tabs and 2,730+ data rows
2. 210 scored assessment questions across 7 domain areas
3. 9 operational runbooks and checklists ready for immediate use

VOICE OF THE CUSTOMER EXCEL DESCRIPTION

Voice of the Customer Programs Playbook is an Excel template (XLSX) with a supplemental Zip archive file document available for immediate download upon purchase.

Voice of the Customer Programs Playbook

You know you need a structured approach to voice of the customer programs but building one from scratch takes months of research, countless iterations, and deep domain expertise that costs a fortune to hire.

Organisations without a structured voice of the customer programs programme waste an average of 30% to 40% of their effort on rework, misalignment, and reactive firefighting. The opportunity cost of delayed implementation compounds every month.

Go from an ad hoc approach to a structured, measurable voice of the customer programs programme with every process documented, every metric defined, and every team member aligned to a proven methodology.

Specialist consultants charge $200 to $500 per hour for voice of the customer programs advisory. Full programme design and implementation runs $50,000 to $200,000. This playbook gives you the same structured methodology, tools, and frameworks for a fraction of the cost.

WHAT IS INSIDE: 63 PROFESSIONAL FILES

This is not a course, not a workbook, not a set of slides. This is 63 practitioner-grade tools (6 PDFs + 57 Excel workbooks) organised across 11 folders, built for professionals who need to implement, not just learn.

THREE-PHASE IMPLEMENTATION JOURNEY

Phase 1 – Get your bearings (02_Self_Assessment_and_Diagnostics): Start with the Quick Scan diagnostic PDF for a fast executive-level overview. Then work through the RDMAICS Scoring Dashboard and Maturity Radar to understand exactly where you are across all seven im

Phase 2 – Set concrete goals (03_Requirements_and_Goal_Setting): Use the Project Charter and Scope Statement to lock in what success looks like. The RACI Matrix and Requirements Traceability Matrix ensure every stakeholder knows their role and every requirement is

Phase 3 – Implement, track, and sustain (05_Project_Management_Forms onwards): Work through a comprehensive library of 60+ PM form templates covering all five PMBOK process groups: Initiating, Planning, Executing, Monitoring and Controlling, and Closing. Every template is pre-co

210 ASSESSMENT QUESTIONS ACROSS 7 DOMAINS

Each domain contains 30 scored questions with automated maturity scoring. Run your first assessment in under an hour and know exactly where you stand.

•  Strategic Alignment
•  Customer Journey Integration
•  Data Collection Methodology
•  Data Integration and Management
•  Analytical Rigor
•  Reporting and Insights Delivery
•  Action Planning and Closed Loop

9 OPERATIONAL RUNBOOKS AND CHECKLISTS

Not theory. Not concepts. Step-by-step operational procedures your team can execute from day one.

•  VoC Customer Journey Mapping Runbook
•  Omnichannel Feedback Integration Checklist
•  VoC Survey Design and Deployment Guide
•  Closed Loop Feedback Handoff Protocol
•  VoC Data Quality Assurance Runbook
•  Sentiment Analysis Validation Checklist
•  VoC Insight Triage Framework
•  Customer Panel Management Checklist
•  VoC Technology Onboarding Playbook

WHO BUYS THIS

•  Professionals implementing voice of the customer programs who need structure, not another generic guide
•  Consultants who want to deliver a professional-grade engagement without building every tool from scratch
•  Team leads and managers who need to demonstrate progress to leadership with real metrics
•  Compliance officers and auditors who need documented, defensible processes

WHAT MAKES THIS DIFFERENT

•  63 files, not a single PDF. This is a complete implementation toolkit.
•  210 scored assessment questions across 7 domains. Know exactly where you stand in under an hour.
•  9 operational runbooks. Not theory, step-by-step procedures your team can execute immediately.
•  Built by practitioners with 25 years of enterprise experience across 692 frameworks.
•  Used by professionals in 160+ countries.

Instant download. Open the first assessment. Score your organisation. Know exactly where to start.

Stop spending months building what already exists. Stop paying consultants $300/hour to create templates you could have today.

Source: Best Practices in Voice of the Customer Excel: Voice of the Customer Programs Playbook Excel (XLSX) Spreadsheet, Gerard Blokdijk