Organic Growth Framework (OGF) Series: Primer (PowerPoint PPTX)

DESCRIPTION

Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.

The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.

The Organic Growth Framework follows a 5-phase process.

1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially

This presentation is part of a series on OGF. This is the first in the series and provides an introduction to OGF. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.

This deck also includes slide templates for you to use in your own business presentations.

The Organic Growth Framework (OGF) Primer offers a comprehensive introduction to the OGF methodology, emphasizing the importance of altering customer behavior to drive growth. The presentation delves into the Customer Decision Journey, providing a detailed analysis of each phase and highlighting key points of leakage and leverage. It contrasts traditional marketing strategies with the OGF approach, showcasing how focusing on behavior change rather than product differentiation can lead to more sustainable growth. The deck includes practical templates and tools designed to help businesses implement these strategies effectively, ensuring a clear path to achieving strategic objectives.

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Source: Best Practices in Customer Decision Journey, Growth Strategy, Marketing PowerPoint Slides: Organic Growth Framework (OGF) Series: Primer PowerPoint (PPTX) Presentation, LearnPPT Consulting