Jobs-to-Be-Done (JTBD) Growth Strategy Matrix (PowerPoint PPTX)

DESCRIPTION

After the identification of a customer group, it is time for the organization to decide which of them it should target and how. It needs to ascertain the full range of customer jobs that have to be completed (including both underserved and over-served needs).

Leadership must consider and select the approach needed to win in a market. They need to decide if they want to add a new feature to an existing product, develop a less expensive version of a product, or take an alternative path.

The JTBD Growth Strategy Matrix aids in narrowing down the best possible strategies for a particular situation. The basic premise is that the product should complete a customer's job quicker, better, and more affordably.

This slide deck showcases 5 distinct Growth Strategies, rooted in the JTBD Growth Strategy Matrix, providing organizations with the flexibility to select the most viable Customer and Product Strategy based on their specific circumstances.

1. Differentiated Strategy – Adopted when an organization identifies underserved consumer groups and targets them with a new product or service that performs a job (or several jobs) much better yet costs significantly more.

2. Dominant Strategy – Adopted by those businesses that focus on every customer in a market with a new product or service that does the job noticeably better and cheaper.

3. Disruptive Strategy – Used when an organization identifies and targets a group of over-served customers or non-consumers with a new Value Proposition that enables them to complete a job more affordably but less effectively than competing offerings.

4. Discrete Strategy – Used when a customer's options for completing a job are limited by law, the physical world, their emotions, or other factors.

5. Sustaining Strategy – Adopted when an organization offers a new product or service that only marginally performs better and/or costs marginally less.

Each of these Growth Strategies is discussed in depth, including provided examples. Growth Strategies derived from the JTBD Framework involve identifying and addressing unmet customer needs, improving existing products, or creating new products to better fulfill customers' jobs. These 5 strategies cover every scenario a business can encounter when considering a product or service strategy.

This PowerPoint presentation on JTBD Growth Strategy Matrix also includes some slide templates for you to use in your own business presentations.

The JTBD Growth Strategy Matrix elucidates the cause of a new Value Proposition's success or failure in the market. This framework demonstrates an innovation success rate of 86% compared to a traditional innovation process average of 17%.

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Source: Best Practices in Growth Strategy, Customer-centric Design PowerPoint Slides: Jobs-to-Be-Done (JTBD) Growth Strategy Matrix PowerPoint (PPTX) Presentation, LearnPPT Consulting