Consulting Workshop Series: Focus Group (PowerPoint PPT)

DESCRIPTION

In today's business environment, management consulting firms must be ready to address client challenges and needs that will transform their business by 10 or 100 times. Tools and methods must be scaled up to ensure applicability to the widest possible audience globally.

The Consulting Workshop Series provides a good understanding of the 10 methods of conducting various types of Workshops that are custom designed to fit specific workshop objectives. Different methods are developed for the purpose of providing organizations the most appropriate tool necessary to support organizations to achieve their strategic goals and targets.

If it is the management's goal to allow participants to question each other and to elaborate upon their answers, then the Focus Group is the perfect method to undertake. This presentation provides an in-depth discussion of Focus Group and its 3 phases.

Phase 1: Pre-Focus Group Planning
Phase 2: Conducting of the Focus Group
Phase 3: Post-Focus Group

When the power differential between the participants and the decision makers is great enough to discourage participation, the Focus Group is the best method to use. It provides the security of a peer group. Furthermore, the method is particularly useful when one is interested in complex motivations and actions.

This deck also includes slide templates for you to use in your own business presentations.

This comprehensive deck covers every aspect of conducting a Focus Group, from pre-planning to post-event analysis. It provides detailed steps on defining concepts, generating questions, and recruiting participants. The PPT includes practical guidelines for structuring questions and logistical preparations. It also outlines the roles and tasks required for a successful Focus Group, ensuring that all bases are covered. This resource is essential for consultants aiming to facilitate effective and insightful Focus Groups.

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Source: Best Practices in Workshop, Facilitation PowerPoint Slides: Consulting Workshop Series: Focus Group PowerPoint (PPT) Presentation, LearnPPT Consulting