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This report presents the step by step strategic analysis and the strategic position of Marks & Spencer, one of the leading retailers of UK and industry leader in women wear and lingerie segments. The report starts by presenting a brief background about the company and its current business position. Further, an external environment analysis is conducted using PESTLE analysis in order to understand the macroeconomic and environmental factors impacting the organization. After this step a brief financial review is conducted to assess the financial position of the company in terms of revenue growth and basic ratios. A competitive strategy review using Porter?s Generic Strategy Framework and the Resource based is conducted further. Moreover, in order to understand the strategic direction, the strategy of Marks & Spencer has been evaluated using Ansoff?s Matrix. After understanding the strategic direction, an overview of the methods of development used by Marks & Spencer is provided and the future expected challenges are discussed as well. The paper concludes by presenting the final strategic position of Marks & Spencer using the SPACE analysis and providing recommendations for future growth. Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead. Source: Marks & Spencer Strategic Analysis Word document
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Marks & Spencer Strategic AnalysisSold by Marketing Strategist (this author has 32 documents)
This business document is categorized under the function(s): Corporate Communications Strategy, Marketing, & Sales It applies to Retail, Consumer Products, & Distribution. File Size: 390.2 KB Number of Pages: 26 Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document. Initial upload date (first version): Feb 4, 2014 Ask the Author a Question Must be logged in Click here to log in ![]() ![]() |
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