Winning Back a Lost Customer Playbook (Excel XLSX)

BENEFITS OF THIS EXCEL DOCUMENT

1. 64 professional files with 349+ spreadsheet tabs and 2,730+ data rows
2. 210 scored assessment questions across 7 domain areas
3. 9 operational runbooks and checklists ready for immediate use

CUSTOMER LOYALTY EXCEL DESCRIPTION

Winning Back a Lost Customer Playbook is an Excel template (XLSX) with a supplemental Zip archive file document available for immediate download upon purchase.

Winning Back a Lost Customer Playbook

You know you need a structured approach to winning back a lost customer but building one from scratch takes months of research, countless iterations, and deep domain expertise that costs a fortune to hire.

Organisations without a structured winning back a lost customer programme waste an average of 30% to 40% of their effort on rework, misalignment, and reactive firefighting. The opportunity cost of delayed implementation compounds every month.

Go from an ad hoc approach to a structured, measurable winning back a lost customer programme with every process documented, every metric defined, and every team member aligned to a proven methodology.

Specialist consultants charge $200 to $500 per hour for winning back a lost customer advisory. Full programme design and implementation runs $50,000 to $200,000. This playbook gives you the same structured methodology, tools, and frameworks for a fraction of the cost.

WHAT IS INSIDE: 63 PROFESSIONAL FILES

This is not a course, not a workbook, not a set of slides. This is 63 practitioner-grade tools (9 PDFs + 54 Excel workbooks) organised across 11 folders, built for professionals who need to implement, not just learn.

THREE-PHASE IMPLEMENTATION JOURNEY

Phase 1 – Get your bearings (02_Self_Assessment_and_Diagnostics): Start with the Quick Scan diagnostic PDF for a fast executive-level overview. Then work through the RDMAICS Scoring Dashboard and Maturity Radar to understand exactly where you are across all seven im

Phase 2 – Set concrete goals (03_Requirements_and_Goal_Setting): Use the Project Charter and Scope Statement to lock in what success looks like. The RACI Matrix and Requirements Traceability Matrix ensure every stakeholder knows their role and every requirement is

Phase 3 – Implement, track, and sustain (05_Project_Management_Forms onwards): Work through a comprehensive library of 60+ PM form templates covering all five PMBOK process groups: Initiating, Planning, Executing, Monitoring and Controlling, and Closing. Every template is pre-co

210 ASSESSMENT QUESTIONS ACROSS 7 DOMAINS

Each domain contains 30 scored questions with automated maturity scoring. Run your first assessment in under an hour and know exactly where you stand.

•  Churn Diagnosis
•  Trust Rebuilding Capability
•  Win Back Communication Strategy
•  Win Back Offer Design
•  Data Analytics for Reengagement
•  Multi Channel Reengagement
•  Frontline Team Enablement

9 OPERATIONAL RUNBOOKS AND CHECKLISTS

Not theory. Not concepts. Step-by-step operational procedures your team can execute from day one.

•  End to End Win Back Runbook
•  High Value Customer Win Back Checklist
•  Frontline Agent Win Back Task Guide
•  Omnichannel Campaign Integration Checklist
•  Customer Handoff Protocol Between Teams
•  Win Back Offer Approval Workflow
•  Post Churn Journey Mapping Template
•  Win Back Campaign Launch Readiness Checklist
•  Customer Reentry Onboarding SOP

WHO BUYS THIS

•  Professionals implementing winning back a lost customer who need structure, not another generic guide
•  Consultants who want to deliver a professional-grade engagement without building every tool from scratch
•  Team leads and managers who need to demonstrate progress to leadership with real metrics
•  Compliance officers and auditors who need documented, defensible processes

WHAT MAKES THIS DIFFERENT

•  63 files, not a single PDF. This is a complete implementation toolkit.
•  210 scored assessment questions across 7 domains. Know exactly where you stand in under an hour.
•  9 operational runbooks. Not theory, step-by-step procedures your team can execute immediately.
•  Built by practitioners with 25 years of enterprise experience across 692 frameworks.
•  Used by professionals in 160+ countries.

Instant download. Open the first assessment. Score your organisation. Know exactly where to start.

Stop spending months building what already exists. Stop paying consultants $300/hour to create templates you could have today.

Source: Best Practices in Customer Loyalty Excel: Winning Back a Lost Customer Playbook Excel (XLSX) Spreadsheet, Gerard Blokdijk