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First and foremost, what is a virtual summit? A virtual summit is an online conference that allows attendees from around the world to watch and learn from a live event. It's usually organized by one person, the host, and has a variety of 5 or more guest speakers, each discussing topics within a particular niche and/or industry.
The summit is often free for attendees; however, they provide their name and email address to gain access. It takes practice, dedication, and
determination to host a successful summit, but once you have done the initial hard work, you will be able to take advantage of your learnings for
future summits.
By hosting a virtual summit, you can expect to create a list of warm leads for your business. These warm leads can ultimately lead to customers. If you are looking to grow your database, or create a more robust, engaged list of potential buyers, a virtual summit is worth considering. It may be the pivot within your business that you have been looking for.
If you feel traditional, costly marketing methods aren't working for you, and you're pumping energy into strategies for minimal gain, it might be time to explore new, exciting options.
So, how will you and your business benefit from starting a virtual summit, and can you see yourself as an industry leader within this space? It is an exciting concept to think about, with countless opportunities. With effort and determination, you could turn a virtual summit into a successful marketing tool that's imperative to your business. Think about the benefits of being one step ahead of the (marketing) game. Virtual summits are underrated and undervalued, so now is the perfect time to jump in, headfirst!
Most audiences want to identify with "who" sits behind the brand, what type of human they are, what makes them tick, their community, and
environmental ethos. Even their delivery when speaking to a group of people matters. Gone are the days where people get to hide behind their
business: You are your business.
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Source: Best Practices in Remote Work, Virtual Teams, Telework, Virtual Work PDF: Virtual Summit Secrets PDF (PDF) Document, Grant Stanley
