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HIGHLIGHTS
DOCUMENT DESCRIPTION
This document provide a comprehensive view of project proposal creation. Taking a hypothetical example of Costco Wholesale Corporation.
Project Objective and Scope:
Costco Wholesale Corporation, together with its subsidiaries, operates membership warehouses in the United States, Puerto Rico, Canada, the United Kingdom, Mexico, Japan, Korea, Australia, Spain, France, Iceland, China, and Taiwan. It offers branded and private-label products in a range of merchandise categories. The company provides dry and packaged foods, and groceries; snack foods, candies, alcoholic and nonalcoholic beverages, and cleaning supplies; appliances, electronics, health and beauty aids, hardware, and garden and patio products; meat, bakery, and deli products, as well as produce; and apparel and small appliances. It also operates gas stations, pharmacies, optical dispensing centers, food courts, and hearing-aid centers; and offers business delivery, travel, and various other services online in various countries. It also operates e-commerce Websites in the United States, Canada, the United Kingdom, Mexico, South Korea, and Taiwan. Costco Wholesale Corporation was founded in 1976 and is based in Issaquah, Washington.
The company is planning open to its physical outlets in other countries. For the same, the company wants a market entry study to be conducted by a market intelligence organization. The two countries in question are:
1. India (Developing)
2. Germany (Developed)
As per the client Costco Wholesale Corporation, some of the questions that this study should answer are:
1. Which regions within these countries should it target?
2. What is the addressable market size?
3. How should it enter the market?
4. What should it do to expand?
5. Which product to focus on?
6. Which target segment to focus on?
7. Who are the new consumers it can target?
The Research Project Proposal covers a comprehensive discussion and documentation of:
1. Scope of the research study
2. Suggested table of content
3. Proposed methodology of research
Overall, this document provides an idea about well-structured project proposal.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Consulting Proposals, Proposal Template, Project Scope PowerPoint Slides: Project Scope - Research Project Proposal Template PowerPoint (PPTX) Presentation, Abhisek Khatua
ABOUT THE AUTHOR: ABHISEK KHATUA
[read more]
- Accomplished market intelligence professional with experience in investment banking support and strategy consulting projects
• Have ~7 years of experience across Consulting, Knowledge Processing and IT/ITeS industries, majority of which has been in the business research and strategy consultancy space
• Leading projects requiring market research, business research, strategy research, financial analysis, data analysis, business analysis and implementation of strategic frameworks for clients in the consulting and investment banking domain
• Known for client service excellence, whole leadership, analytical thinking and inclusive people management
• Experienced in end-to-end project management, client engagement and working with senior executive stakeholders
• Alumnus of NIT Jaipur, with MBA specializing in Finance and Marketing
Aspiring Leader. Growth Catalyst. Insights Fanatic. Strategic StoryWeaver. Avid Storyteller. Brand Alchemist
Abhisek Khatua has published 4 additional documents on Flevy.
DETAILS
This business document is categorized under the function(s): PowerPoint Templates Strategy, Marketing, & Sales
It applies to Management Consulting
File Type: PowerPoint (pptx)
File Size: 2.7 MB
Number of Slides: 9 (includes cover, transition, & marketing slides)
Related Topic(s): Consulting Proposals Proposal Template Project Scope
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Jul 6, 2020
Most recent version published: Jul 8, 2020
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