Evaluating Deductive vs. Inductive Logic in Strategy PPT


This PPT slide, part of the 74-slide Powerful Executive Communication PowerPoint presentation, presents a comparison between deductive and inductive reasoning within the context of launching a zero-calorie soft drink. It outlines how each logical approach can lead to different conclusions based on the premises provided.

In the deductive section, the reasoning begins with the premise that the company has lost market share. This leads to a logical conclusion that launching a zero-calorie soft drink is necessary, as evidenced by Company X's success in growing its market share by 10% after introducing a similar product. The flow of information is clear and structured, illustrating how a chain of connected premises can logically lead to a specific outcome.

On the other hand, the inductive section takes a different approach. It starts with several observations about market trends, such as customers becoming more health-conscious and the potential for low-calorie options to attract consumers. These unrelated statements are combined to suggest that launching a zero-calorie soft drink would be beneficial. This method relies on drawing a conclusion from a broader set of observations rather than a direct logical sequence.

The slide effectively highlights the distinct methodologies of reasoning that can be applied in strategic decision-making. Understanding these differences can aid executives in evaluating their options and making informed choices about product launches. The clarity of the visual representation aids in grasping how different logical frameworks can influence strategic outcomes.



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