This pereceptual map template provides a fast and easy step-by-step template for creating perceptual maps. Perceptual maps are used by marketers, brand managers, strategic planners and product strategists to map competitors in a 2x2 space which illustrates quickly where potential market opportunities lie.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Perceptual Map Template Excel (XLSX) Spreadsheet, Jake Nielsen
Consulting Frameworks Growth Strategy PowerPoint Diagrams Compilation Hoshin Kanri Demand Planning Customer Experience Digital Transformation Business Transformation Business Case Development Business Case Example Financial Modeling Consulting Training Strategy Frameworks Organizational Design Gap Analysis Porter's Five Forces Strategic Planning Strategic Analysis Strategy Development Chief Strategy Officer Maturity Model Entrepreneurship
![]() |
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more. |