Strategic Framework for Market Growth Opportunities PPT

This PPT slide, part of the 107-slide Organizational Change Management Toolkit PowerPoint presentation, outlines a strategic framework based on Ansoff's Market Strategies, focusing on how organizations can leverage their existing and new products to explore various market opportunities. The structure is a two-dimensional matrix with "Markets" on the horizontal axis and "Products" on the vertical axis.

The left side of the matrix highlights strategies that have been implemented so far, including enhancing product use, enticing existing customers, and acquiring new customers. These strategies suggest a focus on maximizing the value of current offerings and customer relationships. The right side of the matrix introduces new market opportunities, which include regional coverage, exploring new fields of application, and market segmentation. This indicates a shift towards growth through expansion into untapped markets and diversifying the application of existing products.

The visual representation emphasizes a clear progression from established strategies to innovative approaches aimed at capturing growth. The order of decreasing synergy revenues, mentioned at the bottom, implies that the strategies on the left are likely to yield more immediate returns, while those on the right may require more investment and risk, but could lead to greater long-term benefits.

Overall, this slide serves as a guide for executives to evaluate their current strategic positioning and consider new avenues for growth. It encourages a balanced approach, leveraging existing strengths while exploring new opportunities. This dual focus is crucial for sustainable growth in a competitive environment.

This slide is part of the Organizational Change Management Toolkit PowerPoint presentation.

This toolkit was created by former top consultants from McKinsey, Deloitte, and BCG after 1,000+ hours of work.

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