This PPT slide, part of the 26-slide Open Innovation Management PowerPoint presentation, presents an overview of platform business models, focusing on the decision-making process for transforming a product into a platform. It outlines 3 distinct types of platform business models that organizations can evaluate to determine the most suitable approach for their needs.
The first model discussed is the Integrator Platform. This model positions the platform owner as a mediator between external innovators and customers, allowing the owner to maintain a high degree of control over the customer relationship. The example provided is the Apple App Store, where app developers must sell their products through the platform, enabling Apple to moderate transactions and collect a commission on sales.
The second model is the Product Platform. Here, external innovators build on a foundational technology provided by the platform. The control shifts somewhat, as the platform owner no longer directly manages customer relationships. The slide cites Google’s Android operating system as an example, where various manufacturers can customize the platform and sell devices directly to customers.
Each model has its implications for how businesses interact with innovators and customers. The choice of model affects not only operational control, but also revenue generation and customer engagement strategies. The slide emphasizes the importance of evaluating these models carefully, as the right choice can significantly influence the success of the platform initiative. Understanding these distinctions is crucial for executives considering a shift to a platform-based approach.
This slide is part of the Open Innovation Management PowerPoint presentation.
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