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More and Better Customers - Action Plan Persona (Avatar) (PDF)

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HIGHLIGHTS

Author: Tooliers

Immediate, digital download

File Type: 32-page PDF document

DOCUMENT DESCRIPTION

This product (More and Better Customers - Action Plan Persona [Avatar]) is a 32-page PDF document, which you can download immediately upon purchase.

Define and reach your business's ideal customers and convert them without spending more on marketing.

A "Buyer Persona" (or "Persona") is a fictional representation of your ideal customer based on real data about customer demographics and behavior. A Persona captures the type of person with an incredible need for your product and a love for your company; the person who will remain a loyal client and share their enthusiasm about your business with all of their friends. Once you know who this is, it becomes easy to ascertain how to address them and where to find them.

This Action Plan makes life easy for business owners by breaking Persona down into manageable steps. In the plan you will:
• Identify your ideal customers so that you can find more of them;
• Identify your worst customers so that you don't waste time and money serving them;
• Conduct interviews with real customers so that your marketing strategies are based on realistic reflections of your target market;
• Determine what kind of content / message will appeal to your ideal market;
• Set the tone, style, and delivery strategies for your content;
• Understand where your potential customers (buyers) are and how to deliver your information for better reach and consumption.

This Action Plan is for you if:
• You have no idea who or where your ideal customer is
• You have an idea of who your ideal customer is but don't know how to reach to them
• You've been working with Persona for a while and want to extract maximum value from now on

WARNING!
This is not another report or a training course
There is nothing for you to study
This is purely for you to act on

Persona Action Plan is part of a series of Action Plans brought to you by Marketing Lens, a set of business growth tools to help small and medium businesses attract the right customers. Powered by Tooliers.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Customer Experience PDF: More and Better Customers - Action Plan Persona (Avatar) PDF (PDF) Document, Tooliers

AUTHOR: TOOLIERS

Want to become an expert on Customer-centric Design (CCD)? Take a look at the Customer-centric Design (CCD) Stream, our most holistic collection of Customer-centric Design (CCD) frameworks. Full details here.

DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: PDF (pdf)

File Size: 425.7 KB

Number of Pages: 32

Related Topic(s): Customer Experience

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Oct 17, 2014

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