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  1. Consulting is not one thing, it means different things to different people, and so it is vital to be clear about what it means to you and your customers.
  2. Most services firms are particularly strong at one point in the cycle and improving at others.
  3. An unfair pricing advantage can be had by providing commodity services linked to a good idea.


Leaders have ideas, determine whether and how to implement them, organize and drive a team to bring the idea to reality, operate with the idea in place, and enjoy the benefits of having their idea turn into reality.

Consulting firms help leaders in different ways across the Idea-to-Benefit cycle. To perform and grow to full potential such firms are wise to know where their value is greatest so as not to confuse their customers and prospects as well as their own personnel.

See Mastering the Idea-to-Benefit Cycle for further insights:

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Source: Mastering the Idea-to-Benefit Cycle PowerPoint document


Mastering the Idea-to-Benefit Cycle

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Initial upload date (first version): Sep 16, 2015
Most recent version published: Sep 27, 2015

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