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HIGHLIGHTS
BENEFITS OF DOCUMENT
DOCUMENT DESCRIPTION
This is a Market Entry plan for a new, biodegradable brand of automotive cum industrial grease which attempts to enter the Nigerian market. All information contained in this plan are based on real market indices, whereas some of the tactics have been implemented based on the plan and whereas, brand names have been changed, for privacy purposes. The document is available in editable powerpoint. However, a pdf alternative has been included as secondary document, for choice.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Market Entry Plan for TIKO Auto Grease (Nigeria) PowerPoint (PPTX) Presentation, The Dogged Consultancy
ABOUT THE AUTHOR: THE DOGGED CONSULTANCY
Dele Ogundahunsi has over 20 years of experience across Marketing Strategy Development, Marketing Communications. Field Marketing, Brand Management, Social & Behavior Change Communications and Startup Entrepreneurship in Nigeria. He has occupied senior management positions in marketing agencies and as a brand manager in the FMCG sector.
The Dogged Consultancy has published 5 additional documents on Flevy.
DETAILS
File Type: PowerPoint (pptx)
File Size: 2.2 MB
Number of Slides: 32 (includes cover, transition, & marketing slides)
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to Automotive & Manufacturing
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
This product contains a supplemental PDF document.
Initial upload date (first version): Jan 4, 2016
Most recent version published: Jan 4, 2016
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Automotive Lube Marketing Plans (Grease & Engine Lube)
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