How to Structure IT Marketing Content for Maximum Response   14-page PDF document
$79.00

How to Structure IT Marketing Content for Maximum Response (14-page PDF document) Preview Image How to Structure IT Marketing Content for Maximum Response (14-page PDF document) Preview Image How to Structure IT Marketing Content for Maximum Response (14-page PDF document) Preview Image How to Structure IT Marketing Content for Maximum Response (14-page PDF document) Preview Image How to Structure IT Marketing Content for Maximum Response (14-page PDF document) Preview Image Flevy is the marketplace for business best practices.
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How to Structure IT Marketing Content for Maximum Response (PDF)

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BENEFITS OF DOCUMENT

  1. How to escort the buyer from "Life's great" to "This problem's killing us"
  2. How the "Sales Force" compares with the "Sales Machine" approach
  3. The three IT value components, and how to use them in writing.

DESCRIPTION

This product (How to Structure IT Marketing Content for Maximum Response) is a 14-page PDF document, which you can download immediately upon purchase.

From the age of brute force selling via sales forces, we've arrived at the age when buyers do their best to avoid salespeople. If IT SMBs want to survive and thrive, they have to change their sales approach from maniacal pursuit of the market to magnetic attraction of the market.

In this approach, the first contact between buyers and sellers is a piece of written content. If the content is written correctly, it intrigues buyers for further action with the company from this the content originates, and buyers and sellers enter into nurturing relationships that leads to a high probability of doing business together. But, if the content is structured incorrectly, then buyers discard them and move on to other sellers of similar products/services.

In this document, we lay out and dissect the 21 components of an intriguing content piece that stays in synch with buyers' decision-making processes. We take the buyer on a journey from frustration to euphoria and see how we have to communicate with them.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: How to Structure IT Marketing Content for Maximum Response PDF (PDF) Document, High Tech Docs


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ABOUT THE AUTHOR

I?m a B2B business development specialist and copywriter having helped some high tech heavy hitters, like Seagate and Honeywell, but mainly SMBs to sell complex, expensive and hard-to-explain products and services to smart, savvy and sophisticated clients, so they can land the right clients with the right projects at the right prices. [read more]

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