Please register (it's free!) or login to view the remaining preview.

If you are logged in, your referral link [?] is automatically included below.

EMBED CODE (Copy and Paste)

BENEFITS OF DOCUMENT

How to escort the buyer from "Life's great" to "This problem's killing us"
How the "Sales Force" compares with the "Sales Machine" approach
The three IT value components, and how to use them in writing.

DOCUMENT DESCRIPTION

From the age of brute force selling via sales forces, we've arrived at the age when buyers do their best to avoid salespeople. If IT SMBs want to survive and thrive, they have to change their sales approach from maniacal pursuit of the market to magnetic attraction of the market.

In this approach, the first contact between buyers and sellers is a piece of written content. If the content is written correctly, it intrigues buyers for further action with the company from this the content originates, and buyers and sellers enter into nurturing relationships that leads to a high probability of doing business together. But, if the content is structured incorrectly, then buyers discard them and move on to other sellers of similar products/services.

In this document, we lay out and dissect the 21 components of an intriguing content piece that stays in synch with buyers' decision-making processes. We take the buyer on a journey from frustration to euphoria and see how we have to communicate with them.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: How to Structure IT Marketing Content for Maximum Response PDF document

How to Structure IT Marketing Content for Maximum Response

Sold by High Tech Docs (view author profile)

$79.00

ALL FEES INCLUDED

Add to Cart

This business document is categorized under the function(s):

Corporate Communications Strategy, Marketing, & Sales

It applies to IT Consulting

File Type: PDF (pdf)

File Size: 618.8 KB

Number of Pages: 14

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Oct 12, 2015
Most recent version published: Oct 13, 2015

Ask the Author a Question

Must be logged in Click here to log in

CUSTOMER TESTIMONIALS

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.

I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "

– Nishi Singh, Strategist and MD at NSP Consultants

"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.

I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.

Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.

Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world."

– Roberto Pelliccia, Senior Executive in International Hospitality

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.

It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success."

– Bill Branson, Founder at Strategic Business Architects

SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.

Did you know?

The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Cost Reduction Opportunities (across Value Chain) 24-slide PowerPoint deck $39.00 Author: LearnPPT Cost Reduction Assessment Value Chain Analysis	Complete Business Frameworks Reference Guide 407-slide PowerPoint deck $199.00 Author: LearnPPT Strategy Frameworks Consulting Frameworks Consulting Training	Organization Design Toolkit 102-slide PowerPoint deck and supporting Excel workbook $79.00 Author: Corporate Finance 101 Organizational Design	Healthcare Business Capability Model 1-page PDF document $30.00 Author: R Bradley Consulting Healthcare
Digital Transformation Strategy 118-slide PowerPoint deck $89.00 Author: LearnPPT Digital Transformation Customer Experience Business Transformation	Post Acquisition Integration Strategy (Post Merger Integration - PMI) 79-page PDF document $89.99 Author: Documents & Files PMI (Post-merger Integration)	Design Thinking 249-slide PowerPoint deck $89.00 Author: Operational Excellence Consulting Innovation Management Customer Experience Ideation	Post Merger Integration (PMI) Best Practice Framework 28-slide PowerPoint deck $79.00 Author: STRATICX PMI (Post-merger Integration)
Digital Transformation: Integrated Business Ecosystems 81-slide PowerPoint deck $59.00 Author: LearnPPT Digital Transformation	M&A Process Letter - Phase I and Phase II 5-page Word document and supporting Word $29.00 Author: Corporate Finance 101 M&A (Mergers & Acquisitions)	Key Account Management 101 - Best Practices 47-slide PowerPoint deck $69.00 Author: P-Square Partners Sales Account Management	Growth Strategy 41-slide PowerPoint deck $49.00 Author: LearnPPT Growth Strategy Porter's Five Forces