Strategic Portfolio Analysis of ABC's Business Units PPT

This PPT slide, part of the 62-slide Corporate Strategy Toolkit PowerPoint presentation, presents a strategic portfolio analysis for a company referred to as ABC in 2003, focusing on selected business units. It utilizes a two-dimensional matrix to illustrate the relationship between market growth and relative market share for various business units. The vertical axis represents market growth, while the horizontal axis indicates relative market share.

Each business unit is plotted as a circle, with the size of the circle likely correlating to the unit's revenue or significance within the portfolio. Notably, business units are categorized into 4 quadrants based on their positioning. The upper right quadrant, which signifies high market growth and high market share, includes units like Handsets and Access, indicating strong performance and potential for further investment.

In contrast, units in the lower left quadrant, such as Internet access PC and Horizontal portals, show low market growth and low market share, suggesting they may require reevaluation or divestment. The middle quadrants contain units like Telephony and VCN, which may need strategic initiatives to enhance their market positioning.

The slide emphasizes the need to assess the balance of the portfolio and define strategic thrusts for each business unit. This analysis is critical for decision-makers to allocate resources effectively and prioritize investments. The insights drawn from this matrix can guide executives in making informed decisions about which business units to nurture, reposition, or phase out, ultimately aiming to optimize the overall portfolio performance.

This slide is part of the Corporate Strategy Toolkit PowerPoint presentation.

This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Strategic Management Initiatives.

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