Strategic Conditions for Market Share Expansion PPT
This PPT slide, part of the 77-slide Complete Guide to Strategic Planning PowerPoint presentation, outlines essential conditions that can facilitate an organization’s efforts to increase its market share. It emphasizes the importance of understanding various market dynamics and internal capabilities that contribute to achieving a dominant position within an industry.
The slide is structured around 3 main strategic options: maintaining, increasing, or relinquishing market share. The focus here is clearly on increasing market share, which is depicted as a proactive strategy. The bullet point suggests that organizations should evaluate specific aspects and market conditions that can support this goal.
Key conditions listed include a growing market, cost advantage, and acquisition. A growing market indicates potential for expansion, suggesting that organizations should target sectors where demand is on the rise. Cost advantage implies that having lower operational costs can enhance competitiveness, allowing for better pricing strategies or increased margins. Acquisition is highlighted as a method to rapidly increase market presence, suggesting that mergers or takeovers can be effective strategies for gaining market share.
Additional factors mentioned include product advantage or differentiation, which stresses the need for unique offerings that stand out in the marketplace. The note about increasing share costing money indicates that while pursuing growth, organizations must be prepared for the financial implications involved in such strategies.
Overall, this slide serves as a foundational guide for executives looking to navigate the complexities of market share growth, providing a clear framework for strategic decision-making.
This slide is part of the Complete Guide to Strategic Planning PowerPoint presentation.
This presentation is created by an expert in Strategic Planning, having been involved in the planning sessions of 3M, Gillette, Rubbermaid, Zenith, Sunbeam, and 100s of others. He's been working in Strategic Planning since the 60s.
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