Strategic SWOT Analysis Framework for Business Units PPT


This PPT slide, part of the 58-slide Business Unit Strategic Plan Template Book PowerPoint presentation, presents a SWOT analysis framework, a strategic tool used to evaluate a business unit's (BU) internal strengths and weaknesses alongside external opportunities and threats. The central focus is on the BU itself, highlighting the need for a thorough assessment of its core competencies and vulnerabilities.

In the upper left quadrant, "Build on Strengths" emphasizes leveraging existing assets and competencies to reinforce the BU's market position. This suggests a proactive approach to capitalize on what the BU does well, ensuring that these strengths are not only recognized, but actively utilized in strategy formulation.

The lower left quadrant, "Address Weaknesses," prompts a critical examination of the BU's deficiencies. It raises questions about what factors may hinder performance and how these can be mitigated. This part of the analysis is crucial for developing a balanced strategy that acknowledges both capabilities and limitations.

The upper right quadrant, "Convert Opportunities," focuses on identifying and acting upon potential growth avenues. It encourages exploration of market dynamics, such as demand and supply trends, and the evolution of industry economics. This section is vital for strategic planning, as it helps the BU align its objectives with market realities.

Finally, "Neutralize Threats" addresses external challenges that could impact the BU's success. It calls for an understanding of competitive actions and potential industry disruptions. This awareness is essential for risk management and ensuring the BU remains resilient in a changing environment.

Overall, this slide serves as a foundational tool for strategic analysis, guiding executives in making informed decisions that align with both internal capabilities and external market conditions.




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Strategy Development Example Business Unit Strategy Strategic Planning Strategic Analysis Risk Management Core Competencies SWOT Analysis Disruption

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