This PPT slide, part of the 58-slide Business Unit Strategic Plan Template Book PowerPoint presentation, presents a trend analysis of Return on Capital Employed (ROCE) alongside several key financial metrics from 1996 to 2000. The primary focus is on how ROCE has evolved over this period, which is depicted in a straightforward line graph. The ROCE percentage shows a steady increase, suggesting improved efficiency in utilizing capital to generate profits.

Adjacent to the ROCE graph, there are several other metrics displayed. Operating income, adjusted for tax, is shown in a bar format, indicating fluctuations, but generally stable performance over the years. Revenue figures are also presented, revealing a plateau in growth, which might suggest market saturation or competitive pressures.

The operating margin is another critical metric illustrated, with its percentage values indicating slight variations, but overall stability. This could imply that while revenue growth has been limited, the company has managed to maintain its profitability margins effectively.

Market share and industry sales are also included, with both metrics showing a consistent trend. Market share remains relatively flat, which may raise questions about the company’s positioning against competitors. Industry sales figures indicate a broader market context, suggesting that while the company’s performance is stable, it may not be capitalizing on overall industry growth.

The slide concludes with a note that the ROCE tree can be disaggregated to reveal additional relevant KPIs for a business unit. This suggests a deeper analysis is possible, allowing for a more granular understanding of performance drivers. The overall takeaway is that while ROCE is improving, other metrics indicate potential areas for strategic focus and improvement.

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Strategy Development Example Business Unit Strategy Revenue Growth Sales KPI Positioning