This PPT slide, part of the 58-slide Business Unit Strategic Plan Template Book PowerPoint presentation, titled "WHERE TO COMPETE?" outlines critical considerations for businesses determining their market positioning. It emphasizes the importance of identifying target customers and segments. The questions posed encourage a strategic evaluation of which customer groups the business aims to attract and serve. It also prompts reflection on which segments may not align with the company’s resources or strategic goals.

The slide further delves into the geographical scope of business activities. It raises essential questions regarding geographic limitations, prompting businesses to consider whether they operate locally, regionally, nationally, or even globally. The mention of localities suggests a need for businesses to assess their operational reach and market entry strategies.

Another key component is the exploration of channels. This section addresses how the business intends to connect with its target customers. It raises inquiries about the distribution channels that will be utilized and which customer segments those channels can effectively reach. This is crucial for ensuring that the marketing and sales strategies align with the identified target markets.

Lastly, the slide touches on the quality and breadth of the product line. It encourages businesses to evaluate the range of products offered, their quality, and whether they are presented as standalone items or in bundles. This assessment is vital for understanding how product offerings can meet the needs of the targeted customer segments.

Overall, this slide serves as a strategic framework for businesses to clarify their market approach, ensuring alignment between customer targeting, geographic scope, distribution strategies, and product offerings.

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Strategy Development Example Business Unit Strategy Market Entry Sales Positioning