This PPT slide, part of the 45-slide Building an Enduring Corporate Vision PowerPoint presentation, presents a structured approach to defining "vision" within an organizational context. It contrasts conventional definitions, which tend to be vague and abstract, with a more precise framework that the authors advocate. The upper section outlines the characteristics of conventional definitions, highlighting their lack of clarity and the varied interpretations that arise from them. This suggests that organizations often struggle to articulate a clear vision, which can lead to confusion and misalignment among stakeholders.

The slide then transitions to a structured definition of vision, emphasizing the need for a well-conceived and prescriptive approach. It identifies 2 core components: Core Ideology and Envisioned Future. This distinction is crucial, as it implies that a robust vision must not only reflect the organization's foundational values and beliefs (Core Ideology), but also articulate a compelling future state (Envisioned Future) that the organization aspires to achieve.

The components section further breaks down the Core Ideology into elements such as Deeply Held Values, Outstanding Achievements, Exhilarating Goals, Societal Bonds, and Motivating Forces. This detailed breakdown provides insight into what constitutes a strong vision, suggesting that it should resonate deeply with the organization's identity and aspirations.

Overall, the slide serves as a guide for organizations looking to refine their vision statements, urging them to move beyond vague descriptions to a more structured and meaningful articulation that can drive alignment and engagement across the organization.

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Vision Statement