B2B Markets Analysis (PowerPoint PPT)

B2B Markets Analysis

Contents
1. Business to Business
2. Content for The Buyer's Journey
3. SAP's software applications automate business functions
4. Organizational Buying
5. Characteristics of Business Markets
6. B2B & B2C System & Business Model
7. E Commerce B2B Model
8. Systems Buying and Selling
9. Concern to Business Marketers
10. B2B Sales Process Stages & Strategies
11. Types of Business Customers
12. Handling Price-Oriented Customers
13. Purchasing Vs Procurement Orientations
14. Supply Chain Management Process & Optimization
15. Organizational Buying Behavior
16. Methods of e-Procurement
17. Buy-grid Framework
18. Vendor Analysis
19. Forms of Electronic Marketplaces Structure
Customer Value
21. Order Routine Specification and Inventory
22. Desirable Outcomes of a B2B transaction: OTIFNE
23. Establishing Corporate Credibility
24. Factors Affecting Buyer-Supplier Relationships

Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.

1. Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer.
2. B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.
3. B2B transactions are also commonplace for auto industry companies, as well as property management, housekeeping, and industrial cleanup companies.
4. Meanwhile, business-to-consumer transactions (B2C) are those made between a company and individual consumers.

Business-to-business transactions are common in a typical supply chain, as companies purchase components and products such as other raw materials for use in the manufacturing processes. Finished products can then be sold to individuals via business-to-consumer transactions.

In the context of communication, business-to-business refers to methods by which employees from different companies can connect with one another, such as through social media. This type of communication between the employees of two or more companies is called B2B communication.

Late in 2018, Forrester said the B2B e-commerce market topped $1.134 trillion—above the $954 billion it had projected for 2018 in a forecast released in 2017. That's roughly 12% of the total $9 trillion in total US B2B sales for the year. They expect this percentage to climb to 17% by 2023. The internet provides a robust environment in which businesses can find out about products and services and lay the groundwork for future business-to-business transactions.

Company websites allow interested parties to learn about a business's products and services and initiate contact. Online product and supply exchange websites allow businesses to search for products and services and initiate procurement through e-procurement interfaces. Specialized online directories providing information about particular industries, companies and the products and services they provide also facilitate B2B transactions.

Business-to-business transactions require planning to be successful. Such transactions rely on a company's account management personnel to establish business client relationships. Business-to-business relationships must also be nurtured, typically through professional interactions prior to sales, for successful transactions to take place.

Traditional marketing practices also help businesses connect with business clients. Trade publications aid in this effort, offering businesses opportunities to advertise in print and online. A business's presence at conferences and trade shows also builds awareness of the products and services it provides to other businesses.

Regards,

UJ Consulting