DESCRIPTION
This is a comprehensive workbook to help define your plan to develop your market strategy for your product including planning worksheets, readiness checklists, canvas, roles/responsibilities, schedule, resources required, values, vision, values/vision decision maker, market fit, environmental considerations, market opportunity, product description template, value proposition template, target persona, market adoption, market segmentation, total available market, target market, product/company competitive environment, product positioning, SWOT analysis, market penetration, customer journey, requirements for sales, marketing, distribution, channels, partners, affiliates, operations, support, service, pricing, business model, metrics and market plan outline. Supported by a 2 hour on-line, on-demand training.
Includes a coupon for 50% off of on-demand Internet training on all the subjects in the workbook worth $47.
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Source: Agile Business to Business Product Market Strategy PowerPoint (PPTX) Presentation, davidfradin
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