This product (Agile Business to Business Product Market Strategy) is a 43-slide PPT PowerPoint presentation (PPTX) with a supplemental PowerPoint document, which you can download immediately upon purchase.
This is a comprehensive workbook to help define your plan to develop your market strategy for your product including planning worksheets, readiness checklists, canvas, roles/responsibilities, schedule, resources required, values, vision, values/vision decision maker, market fit, environmental considerations, market opportunity, product description template, value proposition template, target persona, market adoption, market segmentation, total available market, target market, product/company competitive environment, product positioning, SWOT analysis, market penetration, customer journey, requirements for sales, marketing, distribution, channels, partners, affiliates, operations, support, service, pricing, business model, metrics and market plan outline. Supported by a 2 hour on-line, on-demand training.
Includes a coupon for 50% off of on-demand Internet training on all the subjects in the workbook worth $47.
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Source: Agile Business to Business Product Market Strategy PowerPoint (PPTX) Presentation, davidfradin
David Fradin has over 30 years of product management, product marketing management and senior management experience. Over the years, he has been responsible for 70+ products representing over $250M in revenue (actual dollars).
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After starting the University of Michigan Flyers, a flying club that has trained over 4,000 pilots since 1969, he started the Federation of Americans Supporting Science and Technology (FASST) in 1970 which grew to over 15,000 student members on 40 campuses nationwide.
One of the first environmental mediators, he resolved major disputes, pioneered the concepts of co-location just before Hewlett Packard recruited him to handle their new facility sitings, energy policy and PR for co-founder and Chairman of the Board David Packard.
He automated the HP public relations department with word processing, in part because it was one of the few groups in the company that knew how to type. As a result, he was supported in moving into product management and marketing in the Office Systems Group in HP's networking division. While in the HP PR department, he sat near HP's historian and had the unique opportunity to watch hours of interviews with David Packard, Bill Hewlett and other HP founders and early senior executives learning what they did to enable HP to grow 20% per year every year from HP's founding until the mid '90s. The man who hired him into HP edited David Packard's book in the mid-90s called "The HP Way" covering HP's values, vision, culture and keys to success for 50 years.
His product management responsibilities covered a unified user interface across HP's personal computers and mini-computer terminals. His product marketing responsibility covered the introduction of an executive management report writer siting on top of a data dictionary and relational database. Having been classically trained as a product manager, Apple recruited him to be the product manager for its Disk //, a floppy disk drive, and for the first hard disk drive on a PC, the 5 MB Profile which sold for a mere $3,600.
His domain expertise covers enterprise, consumer technology products and services, mobile advertising, cell phone games, SaaS, eCommerce, Internet, software, hardware, web based training and video markets. He has brought to market a number of industry firsts including the first or some of the first:
• Hard disk drive for a personal computer (Apple)
• Apple /// Business Unit Manager
• Electronic manufacturing documentation revision, control and shop floor delivery system (DocuGraphix)
• Desktop video editing system (Digital F/X and AVID)
• Computer and web based training (Agilent, DBM, HP, Symantec, Ross Dress for Less and Unisys)
• Web based employee satisfaction surveys: (Cisco, Oracle, Applied Materials)
• Cellphone advertising (MauiGames)
As the former Associate Director of Personal Computer Industry Service at Dataquest, one of his core competencies is primary and secondary market research.
Some of his most recent clients have been the Botswana Telecommunications Company, Capital One Bank, Cisco, Cognizant, Diebold, GameStop, Infosys, Kaiser, Mobile Iron, Meru Networks, Pitney Bowes, the Country of Singapore and You Send It. He has trained hundreds of product managers and product marketing managers worldwide on both hard and soft skills.
He frequently mentors VPs and Directors of Product Management on industry best practices for product life cycle process, people, information, and strategy.
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
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