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AARRR Growth Funnel (PowerPoint PPTX)
PowerPoint (PPTX) 27 Slides FlevyPro Document
DESCRIPTION
Growth Hacking is neither "scoring some quick wins to kick-start growth" nor "breaking into something one should not." Growth Hacking actually involves a consistent, scientific process to work towards business growth.
Growth Hacking is valuable for large enterprises, but more so for small businesses and startups with budget constraints. Growth of a business calls for a systematic methodology, processes, multidisciplinary capabilities, and the right people.
The term "Growth Hacking" is typically misconstrued by most executives. This PowerPoint presentation is aimed at busting the myths associated with the term and providing an in-depth deliberation on the AARRR Growth Funnel.
The AARRR Growth Funnel offers great visualization capabilities to analyze customers' behaviors across the entire Customer Journey. Customer Engagement is at the core of the AARRR Growth Funnel. It refers to the following 5 key phases of business growth:
1. Acquisition – In order for a product to be acquired by the maximum number of customers profitably, organizations need to invest in customer acquisition channels.
2. Activation – This phase involves activating customers through an extraordinary first impression and experience of your product.
3. Retention – Retention entails investing in customers who are happy with your product and give it a high rating score.
4. Referral – Acquisition of new customers requires engaging and retaining the current customer base to the extent that they become advocates of your product and communicate their positive experiences with their contacts.
5. Revenue – The AARRR Growth Funnel is a cyclic process. The last stage of the framework deals with the essential topic of Product Pricing Strategy.
Each of these 5 phases is discussed in depth in the presentation. Additional topics discussed include product-market fit, growth metrics, among others.
This PowerPoint presentation on AARRR Growth Funnel also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Growth Strategy PowerPoint Slides: AARRR Growth Funnel PowerPoint (PPTX) Presentation, LearnPPT Consulting
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