This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Behavior, Cognitive, Network [BeCoN] Capital) is a 25-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
At the peak of the Industrial Revolution, only a handful of organizations appreciated the convoluted nuances of financial capital and the associated forces at work. The companies that led the way to create sounder methodologies to business economics were able to achieve a superior business position and outperformed their competitors.
The advent of the 20th century marks a time in which two additional types of equity became important, alongside the financial capital: the Human Capital (the result of talent developed or drawn), and Natural Capital (value achieved by controlling the land, water, and other natural resources).
This deck talks about the Traditional Capital as well as the BeCoN Capital—which has become essential for creating value in this age of technological and digital disruption. The BeCoN Capital encompasses the following assets:
1. Behavior Capital
2. Cognitive Capital
3. Network Capital
The presentation also highlights some of the key examples and utilities of the BeCoN Capital from various industries.
The slide deck also includes some slide templates for you to use in your own business presentations.
The BeCoN Capital framework is indispensable for organizations aiming to thrive in the digital age. It delves into the intricacies of Behavior Capital, Cognitive Capital, and Network Capital, offering a comprehensive understanding of how these assets can be leveraged to gain a competitive edge. The PPT provides detailed examples from leading companies like Apple, GE, and Amazon, showcasing how they have successfully utilized these forms of capital to enhance their market position.
This presentation is not just theoretical; it includes practical templates that can be directly applied to your business strategies. By integrating BeCoN Capital with traditional forms of capital, organizations can unlock new levels of growth and innovation. The insights and tools provided in this deck are designed to help you navigate the complexities of modern business environments, ensuring your company remains at the forefront of industry advancements.
Source: Best Practices in Digital Transformation PowerPoint Slides: Behavior, Cognitive, Network (BeCoN) Capital PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide provides an overview of "Behavior Capital," emphasizing its role in gathering and analyzing data related to the behaviors of various entities, including individuals, companies, and products. The definition highlights that behavior capital is not just about data collection; it involves demonstrating this data to track behavioral patterns effectively. This concept is increasingly relevant in today's data-driven environment.
The case examples illustrate how leading companies leverage behavioral data to enhance their operations. For instance, Apple uses its technology to monitor health metrics through devices like the Apple Watch. GE tracks fuel performance in its aircraft engines, showcasing how data can optimize performance and efficiency. Google’s extensive monitoring of user activity further exemplifies the breadth of behavioral data utilization across different platforms.
The slide suggests that companies can derive significant value from behavioral capital by modeling behaviors and improving their services and solutions. This modeling can lead to better decision-making and enhanced customer experiences. The mention of "rival companies" implies that understanding behavior capital can also provide insights into competitive dynamics, allowing firms to position themselves more strategically in the market.
Overall, the slide emphasizes the importance of behavioral data in modern business practices, suggesting that organizations that effectively harness this data can improve their operational value and customer engagement. This insight is crucial for executives looking to innovate and remain relevant in a rapidly evolving landscape.
This PPT slide focuses on the concept of Bionic Corporations, defined as organizations that successfully integrate both Traditional and Digital Age Capital. It highlights that mastering all 6 types of capital is essential for these firms to thrive in today's market. The slide lists 5 prominent companies recognized as Bionic: Apple, Alphabet (Google), Microsoft, Facebook, and Amazon. Collectively, these firms represent approximately 13% of the total capitalization of the U.S. stock market, underscoring their significant influence.
The text emphasizes that the rapid growth of these Bionic companies is not solely due to their management of physical assets or traditional investment strategies. Instead, their success is attributed to their ability to create and leverage digital cross-boundary platforms. These platforms facilitate the connection of various resources and capabilities, allowing these organizations to optimize their BeCoN (Behavior, Cognitive, Network) capital effectively.
The right-hand section of the slide elaborates on the BeCoN Capital approach, suggesting that it aids companies in enhancing their designs, services, and products. This approach also promotes more efficient utilization of design talent, which is crucial in a competitive environment where innovation is key.
Overall, the slide conveys that Bionic Corporations are not just about traditional business practices; they are about embracing digital transformation and integrating diverse types of capital to drive growth and efficiency. This insight is particularly valuable for potential customers considering how to adapt their strategies in an increasingly digital world.
This PPT slide titled "Network Capital – Overview" provides a succinct definition of network capital, emphasizing its role as a collection of connection points that organizations can leverage to formulate and execute effective strategies. This concept is crucial for modern businesses, as it highlights the importance of relationships and affiliations in achieving organizational goals.
The slide includes 2 case examples that illustrate the practical application of network capital. The first example discusses Netflix, which has cultivated a substantial community of followers who engage with each other on social media platforms. This interaction not only enhances the viewing experience, but also adds value to Netflix's original content. The network of viewers contributes to the platform's success by sharing insights and recommendations, thus reinforcing the idea that a strong community can amplify a brand's offerings.
The second example focuses on General Electric (GE), which organized an open innovation competition aimed at reducing costs for a specific engineering project. Interestingly, the winner of this competition was a young individual from Indonesia, showcasing how tapping into a diverse network can yield innovative solutions that internal teams might overlook. This example underscores the potential benefits of engaging with external contributors to drive innovation and efficiency.
The concluding statement reinforces the notion that organizations with extensive networks of affiliates, followers, and loyal customers possess significant advantages. This insight is particularly relevant for executives considering strategic initiatives aimed at enhancing their organization's network capital. Overall, the slide effectively communicates the value of building and maintaining strong connections in today's business environment.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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