How to Run a Successful Social Media Campaign (PDF)

Course Summary: In this training course, we will walk through all of the key stages involved in putting together an effective social media campaign.

Clearly the best way to demonstrate these principles is to show them in action by using a proven, real world example. Throughout this course we will use the practical experience and knowledge gained from the Gravity Fields Festival social media campaign for a Science and Arts festival all about Sir Isaac Newton which ran between March and September 2012, to support the teaching.

Course attendees will also have the opportunity to devise and put in place the early stages of their own campaigns for future upcoming event(s)

In the Appendix section of this course we will provide further useful reference material such as a Glossary of commonly used terms , Social Media etiquette and best practices, plus some tips for the best time of the day to use social media.

This document provides a comprehensive guide to running a successful social media campaign, with a focus on practical, real-world examples. The Gravity Fields Festival case study is used extensively to illustrate key points, offering valuable insights into setting measurable targets, engaging with followers, and maintaining a consistent online presence. The course is designed to equip attendees with the skills needed to create and implement effective social media strategies for their own events.

The document also includes a group exercise section, encouraging collaborative planning and discussion. Participants are guided through the process of drafting a social media action plan, considering objectives, campaign duration, target audience size, and social media setup. This hands-on approach ensures that attendees can apply the concepts learned to real-life scenarios, enhancing their understanding and ability to execute successful campaigns.

The importance of consistency and efficient use of time is emphasized, with practical tips on maintaining a daily presence on Twitter and a weekly presence on Facebook. The document also highlights the significance of engaging with relevant topical news and using attention-grabbing language and visuals to make your event stand out. By following these guidelines, attendees will be well-prepared to build and maintain a loyal following, ensuring the long-term success of their social media campaigns.