Delta Model Framework - Strategy Selection and Competencies Identification (PDF)

One of the most distinctive aspects of this Delta Model presentation is that it provides you with guidance on how to select the strategic positioning of your business and gives you the analytical tools to achieve it. This is a feature that is not available in any other business model, as far as we know.

The Delta Model, as we have argued in this introductory module, provides innovative new concepts and ideas that will make you see your business strategy from a fresh perspective, not anchored in the transitions of the past. It also provides you with a set of pragmatic tools to help you to carry on a rigorous, systematic, and thoughtful process of diagnosis and formulation of your own successful business strategy. My formal course and presentation addresses that need.

How do you begin to develop a strategy based on a granular understanding of individual customer needs? As we have already asserted, the fundamental strategic objective is to obtain customer bonding – that is to attract, satisfy, and retain the customer.

The Delta Model offers you three distinct options to reach that objective which can be applied, if you wish, one customer at a time.