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This module focuses on the Pugh Matrix. The Pugh Matrix, developed by Stuart Pugh at the University of Strathclyde in Glasgow, Scotland, is a tool & methodology designed for the purpose of evaluating multiple options against each other and a baseline. It assists with consolidating the best design elements from competing concepts to create an optimal solution.

The Pugh method is a 7 step process: 1. Identify CTSs from Customers, 2. Identify a strong Datum, 3. Generate concepts, 4. Display the concepts, 5. Compare the concepts, 6. Identify the top ranking concepts, 7. Combine elements (to make a better concept), 8. Concept evaluation
This module walks the learner through the 8 steps process above. It is compared to the oft confused Cause and Effect Matrix.

This material is suitable for independent study or formal classroom training and includes a list of tools, an exercise, and quiz questions.

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Source: 039_Evaluating and Synthesizing Design Concepts PowerPoint document

 

039_Evaluating and Synthesizing Design Concepts

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File Type: PowerPoint (pptx)

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Number of Slides: 20 (includes cover, transition slides)

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This product contains a supplemental XLS document.

Initial upload date (first version): Dec 22, 2014

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