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039_Evaluating and Synthesizing Design Concepts (PowerPoint PPTX)

File Type: 20-slide PPT PowerPoint presentation (PPTX)

Secondary File: Excel (XLS)

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This product (039_Evaluating and Synthesizing Design Concepts) is a 20-slide PPT PowerPoint presentation (PPTX) with a supplemental Excel document, which you can download immediately upon purchase.

This module focuses on the Pugh Matrix. The Pugh Matrix, developed by Stuart Pugh at the University of Strathclyde in Glasgow, Scotland, is a tool & methodology designed for the purpose of evaluating multiple options against each other and a baseline. It assists with consolidating the best design elements from competing concepts to create an optimal solution.

The Pugh method is a 7 step process: 1. Identify CTSs from Customers, 2. Identify a strong Datum, 3. Generate concepts, 4. Display the concepts, 5. Compare the concepts, 6. Identify the top ranking concepts, 7. Combine elements (to make a better concept), 8. Concept evaluation
This module walks the learner through the 8 steps process above. It is compared to the oft confused Cause and Effect Matrix.

This material is suitable for independent study or formal classroom training and includes a list of tools, an exercise, and quiz questions.

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: 039_Evaluating and Synthesizing Design Concepts PowerPoint (PPTX) Presentation, [x]mjcarter

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File Type: PowerPoint

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Secondary File: Excel

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File Size: 302.8 KB

Number of Slides: 20 (includes cover and all slides)

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Author: [x]mjcarter

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