What should we be doing during the Coronavirus pandemic? Download our FREE presentation on COVID-19. This is an exclusive promotion being run on LinkedIn.
  Please register (it's free!) or login to view the remaining preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


BENEFITS OF DOCUMENT
  1. Brand X 2019 Global Marketing Plan
  2. Targeted users: Global Brand Teams
  3. This template is a set of core slides. Additional slides should be used as necessary

DOCUMENT DESCRIPTION

Brand X 2019 Global Marketing Plan
GCT Presentation Guidance
Targeted users: Global Brand Teams
? GCT Review
? Discuss the key issues, opportunities, objectives, and strategies --consistent with the Marketing Works uniform strategic approach to brand planning.
? This template is a set of core slides. Additional slides should be used as necessary.
? Preparation and presentation is to include your GMA co-chair and other GBT members as needed.
Guiding Questions to Facilitate Development of 2019 Objectives & Strategies
Understand the Market and Brand Position
Describe key assumptions about brand position, market environment, and competition
Market & Competitor Performance Analysis
Customer & Market Insights
Environmental Analysis
SWOT Analysis & Implications
Key Questions
What unique benefits does the brand offer?
What are the behaviors / motivators surrounding product purchase and usage and how have these changed?
What fundamental shifts have occurred in market dynamics / competitive behavior?

Identify, Assess and Select Opportunities
Quantify and prioritize the most important opportunities the brand will pursue
Key Questions
What segments are performing well?
What segments of sufferers, physicians, payers or influencers within the brand's target are behaving sub-optimally?
What is the size, value and potential to improve results among these segments?
Develop Marketing Strategies
Define core strategies for achieving brand objectives
Key Questions
What strategies can be deployed against each selected opportunity (Consumer, HCP, Payer)?
What are the quantifiable behavioral outcomes?

Presentation Core Content
? 2018 YTD Performance Overview
? Key Issues and Opportunities
? Response
? Performance
? Three-Year Brand Objectives
? Commercial and Financial
? Customer Behavior
? Opportunity Assessment
? Key Milestone Overview
? Market Overview
? 2019Marketing Strategies
? Consumer
? Healthcare Provider
? Payor
? Tactical Highlights
? High Level BU, GMA and Affiliate Activities
? Life Cycle Strategy Highlights
? Redefining the Possible
? Three-Year P&L

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Big Pharma Brand Plan US Style 2019 PowerPoint document

 

Big Pharma Brand Plan US Style 2019

Sold by BigPharma2000 (this author has 41 documents)

$99.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s): Health & Safety   Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: PowerPoint (pptx)

File Size: 1.3 MB

Number of Slides: 26

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 22, 2019
Most recent version published: Jul 22, 2019

Ask the Author a Question

Must be logged in Click here to log in






CUSTOMER TESTIMONIALS

"Your business framework guides help us add structure and clarity to what we're doing and I'm sure improve the output. They also save us a lot of time. Just in opportunity cost of our staff alone, these documents have paid for themselves many times over."

– VP of Marketing at a Multinational Corporation
  "Flevy has been proven to be an invaluable resource for our firm. We have used many of the documents in our client engagements as have found the content to be very thorough and professionally put together. Good to know a resource like this exists."

– Partner at a Management Consulting Firm




SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.



VIEW BY


Are you a business professional?
Join Flevy and sell your business documents.

Just as the mobile apps market has helped software developers earn sustainable, passive income, we hope Flevy will do the same for business professionals, like yourself. There's no reason to let your IP collect dust when it can be making you perpetual income.


CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

Digital Transformation Strategy
Listed under:  Information Technology  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
118-slide PowerPoint deck. Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends: - Social Media - [read more]
$89.00

Add to Cart View Details

1000+ Consulting Diagrams, Templates, Graphics & Icons
Listed under:  PowerPoint Templates  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
1125-slide PowerPoint deck. This presentation is a mega-collection of over 1100 fully editable consulting diagrams, templates, graphics and icons to enhance your PowerPoint presentations, increase productivity and create visual impact. The above preview only [read more]
$49.00

Add to Cart View Details

Business Case Development Framework
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
32-slide PowerPoint deck and supporting Excel workbook. The Business Case is an instrumental tool in both justifying a project (requiring a capital budgeting decision), as well as measuring the project's success. The Business Case model typically takes the form of an Excel spreadsheet [read more]
$49.00

Add to Cart View Details

Cost Reduction Opportunities (across Value Chain)
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: LearnPPT   Top Flevy Author [?]
24-slide PowerPoint deck. This document details cost reduction opportunities across the Value Chain (as defined by strategist Michael Porter). Cost reduction initiatives are categorized in the areas of * Enterprise-wide Opportunities (includes Share [read more]
$39.00

Add to Cart View Details

Managing Cash Flow
Listed under:  Corporate Finance  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
104-slide PowerPoint deck and supporting Excel workbook. Cash flow is the flow of money in and out of the business. Managing your cash flow is vital for business survival and growth, even if you have existing cost savings programs in your organization. The impact of disasters such as COVID-19 [read more]
$69.00

Add to Cart View Details

Design Thinking
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
249-slide PowerPoint deck. Design Thinking is a process for creative problem solving. It allows everyone from all industries to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles [read more]
$79.00

Add to Cart View Details

Customer Journey Mapping (CJM)
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting   Top Flevy Author [?]
127-slide PowerPoint deck. Customer Journey Mapping is the process of creating a graphical representation of the steps and stages a customer goes through to experience a product or service. It identifies key interactions that the customer has with the organization - [read more]
$69.00

Add to Cart View Details

Organization Design Toolkit
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: Corporate Finance 101   Top Flevy Author [?]
102-slide PowerPoint deck and supporting Excel workbook. Recent McKinsey research surveyed a large set of global executives and suggests that many companies, these days, are in a nearly permanent state of organizational flux. A rise in efforts in Organizational Design is attributed to the [read more]
$69.00

Add to Cart View Details

Lean - Value Stream Mapping (VSM)
Listed under:  Operations  Strategy, Marketing, & Sales
View more from: Operational Excellence Consulting LLC   Top Flevy Author [?]
158-slide PowerPoint deck and supporting Excel workbook. Value Stream Mapping (VSM) is a lean management technique used to analyze the flow of materials and information currently required to bring a product or service to a Customer. The goal of value stream mapping is to reduce the [read more]
$64.50

Add to Cart View Details

Business Case Template Excel
Listed under:  Organization, Change, & HR  Strategy, Marketing, & Sales
View more from: Documents & Files   Top Flevy Author [?]
Excel workbook. For individuals who are fairly new at developing business cases, the Business Case Template Excel file provides a step-by-step methodology for developing a high level business case. This Template Excel is also a companion document of the [read more]
$59.99

Add to Cart View Details

Become your organization's resident expert on...

Digital Transformation
 
Strategy Development
 
Post-merger Integration (PMI)
 
Organizational Design (OD)
 
Performance Management
 
Organizational Culture (OC)
 
Business Transformation
 
Process Improvement
Interested in something else? Browse our 350+ Business Toolkits of best practices, each focused on a specific management topic.