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How is the shift towards a more gig-based economy affecting long-term succession management strategies?


This article provides a detailed response to: How is the shift towards a more gig-based economy affecting long-term succession management strategies? For a comprehensive understanding of Succession Management, we also include relevant case studies for further reading and links to Succession Management best practice resources.

TLDR The gig economy is reshaping workforce and succession planning strategies, necessitating a more flexible, skills-focused approach and the integration of gig workers into Talent Management and Leadership Development initiatives.

Reading time: 4 minutes


The shift towards a more gig-based economy is profoundly reshaping the landscape of workforce management and succession planning. As organizations increasingly rely on gig workers for both core and non-core activities, traditional models of career progression, talent development, and leadership cultivation are being challenged. This evolution necessitates a reevaluation of long-term succession management strategies to ensure organizational resilience and competitiveness in the dynamic market environment.

Understanding the Gig Economy's Impact on Workforce Dynamics

The gig economy, characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs, is expanding rapidly. While precise statistics on the gig economy's size and growth vary, it's undeniable that this sector is becoming a significant part of the global workforce. This shift is driven by technological advancements, changing worker preferences for flexibility, and organizations' desire for a more adaptable workforce model. The gig economy offers benefits such as cost savings on benefits and the ability to quickly scale labor up or down based on demand. However, it also presents challenges in maintaining a consistent organizational culture, ensuring quality, and developing a reliable pipeline of future leaders.

Organizations are now faced with the task of integrating gig workers into their Strategic Planning and Talent Management processes. This includes rethinking how to identify, develop, and retain talent within a more fluid and transient workforce. Traditional succession planning models, which rely on a stable and predictable pipeline of full-time employees progressing through the ranks, are less effective in this new context. The gig economy necessitates a more flexible and adaptive approach to succession planning, one that can accommodate the realities of a workforce that is increasingly made up of independent contractors and freelancers.

Moreover, the gig economy is not just a phenomenon at the lower or middle levels of the workforce; it's also affecting senior and C-level positions. Interim executives and specialized consultants are increasingly common, especially in roles requiring specific expertise or during periods of transition. This trend further complicates traditional succession planning efforts, as the lines between internal and external talent pools become blurred.

Learn more about Strategic Planning Talent Management Organizational Culture Succession Planning

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Adapting Succession Management Strategies for the Gig Economy

To navigate these challenges, organizations must adapt their succession management strategies in several key ways. First, there is a need for greater emphasis on skills and competencies over traditional job roles. This shift requires a more dynamic approach to talent management, where skills inventories are regularly updated, and talent mobility is encouraged. For instance, leveraging technology platforms for talent management can help organizations more effectively match gig workers' skills with project needs, facilitating a more agile and responsive approach to workforce planning.

Second, organizations must invest in building a strong organizational culture and employer brand that appeals to both traditional employees and gig workers. This involves creating an inclusive environment where all workers feel connected to the organization's mission and values, regardless of their employment status. For example, offering professional development opportunities and recognizing contributions can help integrate gig workers into the organizational fabric, making it easier to identify potential leaders among them.

Finally, succession planning in the gig economy requires a more proactive approach to talent engagement and development. Organizations should consider establishing mentorship programs, project-based learning opportunities, and leadership development initiatives that are accessible to gig workers. This not only aids in the identification of potential future leaders but also helps in building a more resilient and adaptable workforce. Furthermore, leveraging analytics and data-driven insights can enable organizations to better predict talent gaps and identify high-potential individuals within their evolving workforce.

Learn more about Agile Succession Management

Real-World Examples and Best Practices

Some leading organizations are pioneering innovative approaches to succession management in the gig economy. For instance, a global technology firm has implemented a "talent cloud" that allows them to dynamically match gig workers with projects based on skills, experience, and availability. This platform also tracks the performance and development of gig workers, helping to identify potential candidates for future leadership roles.

Another example is a multinational corporation that has developed a comprehensive leadership program accessible to both full-time employees and gig workers. This program includes virtual workshops, mentorship opportunities, and team projects designed to develop critical leadership skills and foster a sense of belonging among all participants. By doing so, the organization has been able to cultivate a diverse pool of talent ready to step into leadership roles as needed.

In conclusion, the rise of the gig economy presents both challenges and opportunities for succession management. Organizations that successfully adapt their strategies to this new reality will be better positioned to thrive in the competitive business landscape. This requires a flexible, skills-focused approach to talent management, a strong organizational culture that engages all workers, and proactive development initiatives that prepare both traditional and gig workers for future leadership roles. By embracing these strategies, organizations can ensure a robust pipeline of leaders ready to navigate the complexities of the modern business environment.

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Best Practices in Succession Management

Here are best practices relevant to Succession Management from the Flevy Marketplace. View all our Succession Management materials here.

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Explore all of our best practices in: Succession Management

Succession Management Case Studies

For a practical understanding of Succession Management, take a look at these case studies.

Succession Planning Enhancement for a Fast-growing Tech Firm

Scenario: The organization is a rapidly expanding technology company with a proven track record of developing innovative and disruptive solutions in its industry.

Read Full Case Study

Succession Planning for Infrastructure Conglomerate

Scenario: The organization is a multinational infrastructure conglomerate with a diverse portfolio including construction, energy, and transportation.

Read Full Case Study

Succession Management Enhancement in Professional Services

Scenario: The organization is a leading professional services provider specializing in financial advisory and consulting, facing challenges in its Succession Management processes.

Read Full Case Study

Succession Planning Initiative for Ecommerce Platform

Scenario: The organization in focus operates a thriving ecommerce platform that has disrupted the retail market with its innovative business model.

Read Full Case Study

Succession Management Strategy for Professional Services Firm

Scenario: A leading professional services firm is facing challenges in maintaining a robust leadership pipeline due to upcoming retirements and unexpected departures of key leaders.

Read Full Case Study

Succession Management Enhancement for Global Retailer

Scenario: A large-scale retailer with a multinational presence is facing an imminent leadership gap due to an aging executive team and a lack of prepared successors.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What role will virtual reality play in the training and development of successors?
Virtual Reality (VR) is revolutionizing successor training and development by offering immersive, realistic simulations for experiential learning, leadership skills enhancement, and performance measurement, with scalability and customization options for global applicability. [Read full explanation]
What innovative approaches are companies taking to identify and prepare the next generation of leaders in family businesses?
Family-owned organizations are innovating leadership development by emphasizing Soft Skills, leveraging Digital Platforms for personalized learning, and providing Cross-Functional Leadership Experiences to prepare future leaders. [Read full explanation]
How can succession planning be used as a tool for fostering innovation and adaptability within an organization?
Succession Planning is a Strategic Tool that not only prepares for leadership transitions but also drives Innovation and Adaptability by developing diverse, skilled leaders and fostering a culture of continuous learning and engagement. [Read full explanation]
What strategies can organizations employ to ensure the retention of identified successors?
Organizations can retain identified successors through a multifaceted approach involving Creating a Culture of Growth and Development, offering Competitive Compensation and Benefits, and engaging in Transparent Communication and Providing Leadership Opportunities, as evidenced by practices at Google, McKinsey, Netflix, Salesforce, and General Electric. [Read full explanation]
What are the key considerations for family businesses when selecting external candidates for leadership roles?
Key considerations for family businesses in selecting external leadership candidates include ensuring Cultural Fit and Values Alignment, contributing to Strategic and Long-Term Planning, and possessing strong Leadership Skills and Experience to navigate family dynamics and market complexities. [Read full explanation]
How can organizations use succession planning to enhance their competitive advantage in the market?
Succession Planning is a critical Strategic Tool for ensuring Leadership Continuity, driving Performance, and adapting to market changes, thereby securing long-term success. [Read full explanation]
What are the implications of artificial intelligence on identifying and training potential successors?
AI is revolutionizing Succession Planning by making it more dynamic, predictive, and personalized, improving the identification and training of successors and ensuring a robust leadership pipeline. [Read full explanation]
In what ways can succession planning contribute to or enhance corporate governance practices?
Succession Planning is crucial for Corporate Governance, enhancing Risk Management, supporting Strategic Planning and Performance Management, and fostering Leadership Development and Organizational Culture, ensuring long-term organizational success. [Read full explanation]

Source: Executive Q&A: Succession Management Questions, Flevy Management Insights, 2024


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