Flevy Management Insights Q&A

How can businesses leverage mobile technology to improve employee engagement and productivity?

     David Tang    |    Mobile Strategy


This article provides a detailed response to: How can businesses leverage mobile technology to improve employee engagement and productivity? For a comprehensive understanding of Mobile Strategy, we also include relevant case studies for further reading and links to Mobile Strategy best practice resources.

TLDR Businesses can enhance employee engagement and productivity through mobile technology by focusing on Communication, Collaboration, Training, Development, and Well-being, as evidenced by successful implementations at IBM, Walmart, and Starbucks.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they relate to this question.

What does Employee Engagement mean?
What does Mobile Learning Technologies mean?
What does Collaboration Tools mean?
What does Employee Well-being Programs mean?


Mobile technology has revolutionized the way businesses operate, offering new avenues for enhancing employee engagement and productivity. By leveraging these technologies, companies can foster a more dynamic, efficient, and satisfying workplace. This discussion delves into specific strategies and real-world applications, underpinned by authoritative data and examples from leading firms.

Enhancing Communication and Collaboration

Mobile technology facilitates instantaneous communication and collaboration among employees, regardless of their physical location. Tools such as Slack, Microsoft Teams, and Zoom have become indispensable in the modern workplace, enabling teams to stay connected and work together seamlessly. According to a report by McKinsey, the use of social technologies can raise the productivity of high-skill knowledge workers by 20-25%. This is primarily because these tools reduce the time spent on searching for information and help in faster decision-making.

Furthermore, mobile apps designed for task management, such as Asana and Trello, allow for better project tracking and accountability. These apps provide a clear view of project timelines, responsibilities, and progress, which helps in keeping teams aligned and focused. The real-time update feature ensures that everyone is on the same page, thereby reducing misunderstandings and delays.

For instance, IBM has implemented mobile collaboration tools across its global teams, which has significantly improved project management efficiency and employee satisfaction. By enabling employees to access information and collaborate from anywhere, IBM has not only increased productivity but also fostered a more flexible and employee-centric work environment.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Facilitating Training and Development

Mobile technology also plays a crucial role in employee training and development. E-learning platforms and mobile training apps allow employees to access educational materials and courses anytime, anywhere, thus fitting learning into their busy schedules. According to a report by Deloitte, companies that embrace digital learning technologies, including mobile, are seeing stronger employee performance and engagement. The flexibility and accessibility of mobile learning enhance the learning experience, making it more personalized and efficient.

Moreover, gamification of learning through mobile apps can significantly increase employee engagement and retention of information. For example, sales training apps that use gamification techniques have been shown to improve sales team performance by making learning more interactive and enjoyable.

A notable example is Walmart's use of virtual reality (VR) for employee training. By using VR headsets, Walmart can simulate real-world scenarios for training purposes, ranging from customer service to management skills. This innovative approach has not only reduced training costs but also improved employee performance and engagement.

Improving Employee Well-being and Satisfaction

Mobile technology can also be leveraged to improve employee well-being and satisfaction, which are critical components of employee engagement and productivity. Wellness apps and platforms offer resources on mental health, physical health, and financial well-being, which can help employees manage stress, stay healthy, and feel supported by their employer. According to a study by Mercer, companies that invest in health and wellness apps see a significant improvement in employee productivity and a reduction in absenteeism.

In addition, mobile apps that allow for flexible scheduling and remote work options can contribute to a better work-life balance. For example, apps that enable employees to work remotely or choose their work hours can lead to higher job satisfaction and retention rates. The COVID-19 pandemic has underscored the importance of flexibility in the workplace, with companies like Twitter and Facebook announcing permanent remote work options for their employees.

Starbucks offers another example of how mobile technology can enhance employee satisfaction. The company has developed a mobile app specifically for its employees, which allows them to schedule work hours, access training materials, and communicate with their peers. This app not only makes it easier for employees to manage their work-life balance but also fosters a sense of community and belonging within the company.

In conclusion, leveraging mobile technology to improve employee engagement and productivity requires a strategic approach that encompasses communication, collaboration, training, development, and well-being. By adopting and integrating mobile solutions that address these areas, businesses can create a more dynamic, efficient, and satisfying workplace. The examples of IBM, Walmart, and Starbucks illustrate the tangible benefits of such strategies, including enhanced efficiency, employee satisfaction, and ultimately, improved business performance. As mobile technology continues to evolve, its potential to transform the workplace is limitless, offering new opportunities for businesses to thrive in the digital age.

Best Practices in Mobile Strategy

Here are best practices relevant to Mobile Strategy from the Flevy Marketplace. View all our Mobile Strategy materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Mobile Strategy

Mobile Strategy Case Studies

For a practical understanding of Mobile Strategy, take a look at these case studies.

Mobile Strategy Overhaul for a Global Retail Organization

Scenario: A global retail organization has been struggling to keep up with the rapid shift towards mobile commerce.

Read Full Case Study

Mobile Strategy Overhaul for Education Technology Firm

Scenario: The organization, a mid-sized firm specializing in educational technology, is struggling to engage users and monetize effectively through its mobile platforms.

Read Full Case Study

Mobile Strategy Overhaul for Education Service Provider in North America

Scenario: The organization in question is a North American education service provider that has recently expanded its digital offerings.

Read Full Case Study

Mobile Strategy Overhaul for Luxury Retailer in Competitive Market

Scenario: A luxury fashion brand recognized for its exclusive designs and upscale clientele is facing challenges in its mobile strategy.

Read Full Case Study

Luxury Brand Mobile Strategy Optimization for High-End Fashion Market

Scenario: The organization, a luxury fashion house specializing in haute couture, is facing challenges in aligning its Mobile Strategy with the high expectations of its discerning clientele.

Read Full Case Study

Mobile Strategy Initiative for Luxury Retailer in Competitive Market

Scenario: The luxury retailer operates in a highly competitive landscape and has identified the need to improve their mobile presence to enhance customer experience and engagement.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How is the integration of 5G technology expected to transform mobile strategies in the near future?
5G technology transforms mobile strategies by enhancing Customer Experiences with AR/VR, boosting Operational Efficiency through IoT, and driving Innovation and New Business Models. [Read full explanation]
What metrics should companies use to measure the success of their mobile strategy?
Organizations should measure mobile strategy success through User Engagement and Retention, Monetization and Revenue, and Operational and Performance Metrics, ensuring long-term sustainability in the digital marketplace. [Read full explanation]
What are the best practices for integrating mobile payment solutions into a mobile strategy?
Integrating mobile payment solutions demands understanding customer preferences, ensuring seamless system integration, and employing strategic marketing and education to boost adoption and enhance the customer experience, as shown by Starbucks and Apple Pay. [Read full explanation]
How can companies prepare for the impact of AI-driven personalization on mobile user experiences?
Enhance Mobile User Experiences with AI-driven Personalization by understanding AI Technologies, integrating them into Systems, and fostering a Culture of Continuous Innovation for business growth. [Read full explanation]
How will edge computing influence mobile strategy development and execution?
Edge computing revolutionizes mobile strategy by improving Customer Experience, Operational Efficiency, and fostering Innovation, enabling organizations to offer differentiated services and achieve cost-effective scalability. [Read full explanation]
What role does big data analytics play in refining mobile marketing strategies for better customer engagement?
Big Data Analytics plays a crucial role in refining mobile marketing strategies by providing insights into customer behavior, optimizing campaigns for higher ROI, and enhancing customer experience through personalization and timeliness, driving significant business growth. [Read full explanation]

 
David Tang, New York

Strategy & Operations, Digital Transformation, Management Consulting

This Q&A article was reviewed by David Tang. David is the CEO and Founder of Flevy. Prior to Flevy, David worked as a management consultant for 8 years, where he served clients in North America, EMEA, and APAC. He graduated from Cornell with a BS in Electrical Engineering and MEng in Management.

To cite this article, please use:

Source: "How can businesses leverage mobile technology to improve employee engagement and productivity?," Flevy Management Insights, David Tang, 2025




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)
 
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact "

– Roberto Pelliccia, Senior Executive in International Hospitality
 
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.
 
"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so "

– Omar HernĂ¡n Montes Parra, CEO at Quantum SFE
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.