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What are the best practices for calculating terminal value in Excel for accurate company financial modeling?
     Mark Bridges    |    Company Financial Model


This article provides a detailed response to: What are the best practices for calculating terminal value in Excel for accurate company financial modeling? For a comprehensive understanding of Company Financial Model, we also include relevant case studies for further reading and links to Company Financial Model best practice resources.

TLDR Use the Gordon Growth Model or Exit Multiple Method in Excel, validate assumptions, conduct sensitivity analysis, and integrate with DCF for accurate terminal value calculation.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Terminal Value Calculation mean?
What does Gordon Growth Model mean?
What does Exit Multiple Method mean?
What does Sensitivity Analysis mean?


Calculating terminal value is a critical component of financial modeling, serving as a cornerstone for valuing an organization's long-term cash flow beyond the explicit forecast period. This calculation is essential for executives and analysts who aim to derive the most accurate valuation of an organization's worth. Understanding how to calculate terminal value in Excel with precision and strategic insight is paramount for informed decision-making.

There are primarily two methods to calculate terminal value: the Gordon Growth Model (GGM) and the Exit Multiple Method. The GGM, also known as the Perpetuity Growth Model, assumes that cash flows will grow at a constant rate indefinitely. It is calculated by dividing the last year's projected cash flow (adjusted for perpetuity growth) by the difference between the discount rate and the perpetuity growth rate. On the other hand, the Exit Multiple Method determines terminal value based on a future earnings metric (such as EBITDA) multiplied by an industry-standard multiple derived from comparable company analysis.

When calculating terminal value in Excel, it's crucial to use a framework that aligns with your strategic planning and valuation objectives. For the GGM, the formula in Excel would be "= (last year cash flow * (1 + growth rate)) / (discount rate - growth rate)". This requires you to have a clear estimate of the long-term growth rate, which should be conservative and reflective of the organization's sustainable growth capacity. Consulting firms like McKinsey and Bain often emphasize the importance of selecting a growth rate that does not exceed the long-term growth rate of the economy to ensure realism in valuation.

For the Exit Multiple Method, the approach in Excel is straightforward but demands market insight. After determining an appropriate EBITDA multiple based on industry comparables, you multiply this by the projected EBITDA of the last forecasted year. The formula in Excel would be "= projected EBITDA * selected multiple". This method hinges on the accuracy of the selected multiple, which should be derived from a thorough analysis of market trends and comparable organizations.

Best Practices for Accuracy

Ensuring accuracy in calculating terminal value in Excel involves adhering to best practices that align with industry standards and consulting insights. First, it's critical to validate the assumptions underlying your chosen method. Whether it's the growth rate in the GGM or the EBITDA multiple in the Exit Multiple Method, these assumptions should be based on robust, data-driven analysis. Consulting giants like Deloitte and PwC often highlight the importance of grounding these assumptions in realistic, achievable metrics.

Second, sensitivity analysis is a powerful tool to test the robustness of your terminal value calculation. By varying key inputs such as the growth rate or EBITDA multiple within plausible ranges, you can assess the impact on terminal value and gain insights into the valuation's sensitivity to these parameters. This approach not only enhances the credibility of the valuation but also prepares executives for various strategic scenarios.

Lastly, integrating terminal value into the overall DCF model with precision is crucial. This involves correctly discounting the terminal value back to the present value using the weighted average cost of capital (WACC). The formula in Excel for discounting terminal value is "= terminal value / (1 + WACC)^n", where n is the number of years to the terminal year. This step is critical for ensuring that the terminal value accurately reflects its contribution to the organization's overall valuation.

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Real-World Application and Template

In practice, the calculation of terminal value plays a pivotal role in major strategic decisions, from mergers and acquisitions to long-term financial planning. For instance, when an organization contemplates an acquisition, accurately assessing the target's terminal value can be the difference between a strategic success and an overvaluation pitfall. Consulting firms often develop customized Excel templates that streamline this process, incorporating industry-specific growth rates, discount rates, and multiples to facilitate accurate valuations.

A practical example of this is when a technology firm evaluates a potential acquisition. The firm would use a template that factors in the high growth potential typical of the tech industry, along with the volatility and risk factors. Such a template might include pre-set growth rates and multiples based on historical data of comparable tech firms, allowing for a more nuanced and sector-specific valuation.

Ultimately, the key to calculating terminal value in Excel lies in a deep understanding of the organization's strategic context, a rigorous approach to assumption setting, and the application of industry best practices. Whether through the Gordon Growth Model or the Exit Multiple Method, the goal remains the same: to arrive at a valuation that accurately reflects the organization's long-term potential.

In conclusion, mastering how to calculate terminal value in Excel is essential for C-level executives involved in strategic planning, investment analysis, and financial management. By leveraging frameworks, consulting insights, and Excel templates, executives can ensure their financial models are both strategic and accurate, providing a solid foundation for decision-making.

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Mark Bridges, Chicago

Strategy & Operations, Management Consulting

This Q&A article was reviewed by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: "What are the best practices for calculating terminal value in Excel for accurate company financial modeling?," Flevy Management Insights, Mark Bridges, 2024




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