Strategic Group Analysis (SGA) (PowerPoint PPTX)

DESCRIPTION

Competitive Analysis is a strategic assessment process through which an organization identifies and evaluates the strengths, weaknesses, opportunities, and threats of its competitors. The objective is to help the organization develop strategies that enhance its market position, optimize its products or services, and capitalize on opportunities while minimizing risks.

This PowerPoint deck delves into the concept of Strategic Group Analysis (SGA), a powerful strategic management tool used to identify and evaluate clusters of organizations within an industry that pursue similar business models or strategies.

By adopting the SGA approach, organizations can uncover essential market insights, assess competitive forces, and plan for success. SGA implementation follows a 5-step process:

1. Identify Key Industry Characteristics – The foundation of SGA lies in recognizing the critical characteristics that differentiate firms within an industry. These characteristics highlight the elements by which organizations compete and distinguish themselves, allowing them to be categorized into strategic groups.

2. Categorize Rivals Based on Key Characteristics – This step involves constructing a classification system to highlight similarities and differences among organizations.

3. Develop a Strategic Group Map – After rivals are categorized, they can be placed on a strategic group map. This map visually represents the relative positioning of organizations, using chosen dimensions as the axes.

4. Evaluate Competitive Dynamics – This stage focuses on understanding how different rivals and strategic groups interact within the industry. This analysis aims to uncover the nature of competition within individual groups and between various groups.

5. Ascertain Opportunities and Threats – The last step of SGA involves leveraging insights from the strategic group map to identify areas for competitive advantage and prepare for challenges that may impact an organization's position.

Each of these steps is discussed in detail. Through SGA, organizations can pinpoint strategic groups within an industry, understand competitive forces, and chart paths to growth.

This PowerPoint presentation on Strategic Group Analysis also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Competitive Analysis, Industry Analysis PowerPoint Slides: Strategic Group Analysis (SGA) PowerPoint (PPTX) Presentation, LearnPPT Consulting