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Why Facebook Debunked Princeton's Study (PDF)

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Facebook unfriended Princeton after a research study published on January 17, 2014. Facebook retaliated with humour in a "Debunking Princeton" post that was reported by Forbes contributor Pascal Gobry, however, Mr. Gobry did not carefully research why epidemiology was appropriate and valid as a modelling approach to viral marketing, instead calling it Bad Science. His reasons were 1) the appropriateness of the model and 2) his comparisons of valid proxies.

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ABOUT THE AUTHOR

Author: alleongvbc

Additional documents from author: 2

A published freelance writer and researcher for a member of the BC Legislative Assembly, Al Leong is an experienced management executive with 22 years experience in technology, real estate, life sciences, healthcare, consumer products and non-profits.

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