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Facebook unfriended Princeton after a research study published on January 17, 2014. Facebook retaliated with humour in a "Debunking Princeton" post that was reported by Forbes contributor Pascal Gobry, however, Mr. Gobry did not carefully research why epidemiology was appropriate and valid as a modelling approach to viral marketing, instead calling it Bad Science. His reasons were 1) the appropriateness of the model and 2) his comparisons of valid proxies.

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Source: Why Facebook Debunked Princeton's Study PDF document

Why Facebook Debunked Princeton's Study

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